Concept for Life Dry Dog Food

Discover Concept for Life
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Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.

Concept for Life – tailored nutrition for your pet.

1 - 24 of 29 products
1 - 24 of 29 products
1 - 24 of 29 products

High premium dry food, developed to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints and weight, as well as a beautiful coat. Easy to digest.

Delivery in 3-6 working days
4 Varieties from
 €7.49
1.5kg
€7.49
€4.99 / kg
€7.12
6kg
individually priced €29.96
Now €27.99
€4.67 / kg
€26.59
12kg
€48.49
€4.04 / kg
€46.07
Economy Pack: 2 x 12kg
individually priced €96.98
Now €93.99
€3.92 / kg
€89.29

Now when you buy selected 12kg bags of Concept for Life Dry Dog Food, in a range of flavours and with tailored recipes, you'll pay a Special Price!

Delivery in 3-6 working days
18 Varieties from
 €36.39
Medium Adult (12kg)
Was €45.49
Now €36.39
€3.03 / kg
Large Adult (12kg)
Was €47.49
Now €37.99
€3.17 / kg
X-Large Adult (12kg)
Was €48.49
Now €38.79
€3.23 / kg
Labrador Retriever Adult (12kg)
Was €48.49
Now €38.79
€3.23 / kg
German Shepherd Adult (12kg)
Was €48.49
Now €38.79
€3.23 / kg

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Over 8000 products to choose from

Now when you buy selected great value 13.5kg bag of Concept for Life dry dog food, you'll only pay for 12kg - that's 1.5kg free!

Delivery in 3-6 working days
4 Varieties from
 €45.99
Large Adult (13.5kg)
Was €53.99
Now €47.99
€3.55 / kg
Medium Adult (13.5kg)
Was €51.69
Now €45.99
€3.41 / kg
Medium Sterilised (13.5kg)
Was €61.79
Now €54.99
€4.07 / kg
Medium Junior (13.5kg)
Was €55.09
Now €48.99
€3.63 / kg

Now when you buy selected 4 x 1kg/1.5kg bag of Concept for Life Adult dry dog food, which provides your dog with tailored nutrition, you'll get it for a special price!

Delivery in 3-6 working days
13 Varieties from
 €17.49
Labrador Sterilised (4 x 1kg)
Was €21.96
Now €17.49
€4.37 / kg
Labrador Retriever Adult (4 x 1.5kg)
Was €33.96
Now €27.09
€4.52 / kg
German Shepherd (4 x 1.5kg)
Was €33.96
Now €27.09
€4.52 / kg
French Bulldog Adult (4 x 1.5kg)
Was €33.96
Now €27.09
€4.52 / kg
X-Large Adult (4 x 1.5kg)
Was €29.96
Now €23.89
€3.98 / kg

High premium dry food, developed to meet the nutritional needs of large breed adult dogs. This diet is well-accepted, offers essential joint protection and helps your dog to maintain a healthy weight.

Delivery in 3-6 working days
5 Varieties from
 €7.49
1.5kg
€7.49
€4.99 / kg
€7.12
6kg
individually priced €29.96
Now €27.99
€4.67 / kg
€26.59
12kg
€47.49
€3.96 / kg
€45.12
12kg + 1.5kg Free!
€47.99
€3.55 / kg
Economy Pack: 2 x 12kg
individually priced €94.98
Now €91.99
€3.83 / kg
€87.39

Formulated to suit the nutritional needs of adult German Shepherds, this dry dog food with natural cartilage nutrients helps to strengthen the body's defences. Aids healthy digestion, skin and fur.

Delivery in 3-6 working days
4 Varieties from
 €8.49
1.5kg
€8.49
€5.66 / kg
€8.07
6kg
individually priced €33.96
Now €31.99
€5.33 / kg
€30.39
12kg
€48.49
€4.04 / kg
€46.07
Economy Pack: 2 x 12kg
individually priced €96.98
Now €93.99
€3.92 / kg
€89.29

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small sized breeds, this diet is well-accepted and helps to keep your dog’s skin healthy.

Delivery in 3-6 working days
3 Varieties from
 €7.49
1.5kg
€7.49
€4.99 / kg
€7.12
4kg
€16.49
€4.12 / kg
€15.67
Economy Pack: 2 x 4kg
individually priced €32.98
Now €30.99
€3.87 / kg
€29.44

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 3-6 working days
23 Varieties from
 €19.99
Labrador Sterilised (2 x 12kg)
individually priced €102.98
Now €99.99
€4.17 / kg
€94.99
Labrador Retriever Adult (2 x 12kg)
individually priced €96.98
Now €93.99
€3.92 / kg
€89.29
Golden Retriever Adult (2 x 12kg)
individually priced €96.98
Now €93.99
€3.92 / kg
€89.29
Boxer Adult (2 x 12kg)
individually priced €102.98
Now €99.99
€4.17 / kg
€94.99
German Shepherd Adult (2 x 12kg)
individually priced €96.98
Now €93.99
€3.92 / kg
€89.29

Complete dry dog food for adult dogs aged 12 months and over. Developed to meet the nutritional needs of medium sized breeds, this diet is well-accepted and helps your dog maintain a healthy weight.

Delivery in 3-6 working days
4 Varieties from
 €7.49
12kg
€45.49
€3.79 / kg
€43.22
12kg + 1.5kg Free!
€45.99
€3.41 / kg
Economy Pack: 2 x 12kg
individually priced €90.98
Now €87.99
€3.67 / kg
€83.59
1.5kg

Sold out

€7.49
€4.99 / kg
€7.12
Notify me when available

Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

Delivery in 3-6 working days
4 Varieties from
 €5.49
1kg
€5.49
€5.49 / kg
€5.22
4kg
individually priced €21.96
Now €19.99
€5.00 / kg
€18.99
12kg
€51.49
€4.29 / kg
€48.92
Economy Pack: 2 x 12kg
individually priced €102.98
Now €99.99
€4.17 / kg
€94.99

Premium dry food for Golden Retrievers aged 15+ months, it has a balanced calorie content, with L-carnitine to maintain ideal weight, EPA & DHA fatty acids for healthy cardiac function and a shiny coat.

Delivery in 3-6 working days
3 Varieties from
 €8.49
1.5kg
€8.49
€5.66 / kg
€8.07
12kg
€48.49
€4.04 / kg
€46.07
Economy Pack: 2 x 12kg
individually priced €96.98
Now €93.99
€3.92 / kg
€89.29

High quality dry food, developed for large breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 3-6 working days
4 Varieties from
 €8.49
1.5kg
€8.49
€5.66 / kg
€8.07
6kg
individually priced €33.96
Now €31.99
€5.33 / kg
€30.39
12kg
€53.49
€4.46 / kg
€50.82
Economy Pack: 2 x 12kg
individually priced €106.98
Now €102.99
€4.29 / kg
€97.84

Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers essential joint protection and promotes healthy weight maintenance.

Delivery in 3-6 working days
4 Varieties from
 €8.49
1.5kg
€8.49
€5.66 / kg
€8.07
6kg
individually priced €33.96
Now €31.99
€5.33 / kg
€30.39
12kg
€48.49
€4.04 / kg
€46.07
Economy Pack: 2 x 12kg
individually priced €96.98
Now €93.99
€3.92 / kg
€89.29

Adapted to the nutritional needs of small breed senior dogs aged 8 years and over, this high premium, complete dry dog food promotes your older dog's vitality and supports healthy teeth and gums.

Delivery in 3-6 working days
3 Varieties from
 €7.49
1.5kg
€7.49
€4.99 / kg
€7.12
3kg
individually priced €14.98
Now €13.99
€4.66 / kg
€13.29
Economy Pack: 2 x 3kg
individually priced €29.96
Now €26.99
€4.50 / kg
€25.64

Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7 years and over, this premium, complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Delivery in 3-6 working days
4 Varieties from
 €7.49
1.5kg
€7.49
€4.99 / kg
€7.12
6kg
individually priced €29.96
Now €27.99
€4.67 / kg
€26.59
12kg
€47.49
€3.96 / kg
€45.12
Economy Pack: 2 x 12kg
individually priced €94.98
Now €91.99
€3.83 / kg
€87.39

Premium dry food developed for small breed adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps support sensitive digestive systems.

Delivery in 3-6 working days
2 Varieties from
 €18.49
4kg
€18.49
€4.62 / kg
€17.57
Economy Pack: 2 x 4kg
individually priced €36.98
Now €33.99
€4.25 / kg
€32.29

Formulated specifically for adult (12 months+) and older Frenchies, this dry dog food has 26% protein content and L-carnitine to help maintain muscle mass, oils & a vitamin B complex for skin and coat

Delivery in 3-6 working days
3 Varieties from
 €8.49
1.5kg
€8.49
€5.66 / kg
€8.07
4kg
€20.49
€5.12 / kg
€19.47
Economy Pack: 2 x 4kg
individually priced €40.98
Now €37.99
€4.75 / kg
€36.09

High premium dry food, formulated specifically for large breed senior dogs aged 6+ years. This complete dog food promotes your dog's vitality, protects cells against ageing and keeps joints healthy.

Delivery in 3-6 working days
4 Varieties from
 €7.49
1.5kg
€7.49
€4.99 / kg
€7.12
6kg
individually priced €29.96
Now €27.99
€4.67 / kg
€26.59
12kg
€48.49
€4.04 / kg
€46.07
Economy Pack: 2 x 12kg
individually priced €96.98
Now €93.99
€3.92 / kg
€89.29

Grain-free, premium dry dog food for neutered small dogs, aged 10 months and over. It was developed to help control body weight and is well accepted. With a nutrient complex for healthy skin and coat.

Delivery in 3-6 working days
2 Varieties from
 €5.49
1kg
€5.49
€5.49 / kg
€5.22
4kg (4 x 1kg)
individually priced €21.96
Now €19.99
€5.00 / kg
€18.99

High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 3-6 working days
4 Varieties from
 €8.49
1.5kg
€8.49
€5.66 / kg
€8.07
6kg
individually priced €33.96
Now €31.99
€5.33 / kg
€30.39
12kg
€53.49
€4.46 / kg
€50.82
Economy Pack: 2 x 12kg
individually priced €106.98
Now €102.99
€4.29 / kg
€97.84

Premium dry dog food specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.

Delivery in 3-6 working days
4 Varieties from
 €8.49
12kg
€51.49
€4.29 / kg
€48.92
Economy Pack: 2 x 12kg
individually priced €102.98
Now €99.99
€4.17 / kg
€94.99
1.5kg

Sold out

€8.49
€5.66 / kg
€8.07
Notify me when available
6kg

Sold out

individually priced €33.96
Now €31.99
€5.33 / kg
€30.39
Notify me when available

Premium quality grain-free dry dog food for neutered medium-sized adult dogs. With a high protein content to help maintain muscles and a vitamin complex to support the body's natural defences.

Delivery in 3-6 working days
4 Varieties from
 €5.49
1kg
€5.49
€5.49 / kg
€5.22
4kg
individually priced €21.96
Now €19.99
€5.00 / kg
€18.99
12kg
€53.49
€4.46 / kg
€50.82
Economy Pack: 2 x 12kg
individually priced €106.98
Now €102.99
€4.29 / kg
€97.84

Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content to promote healthy growth.

Delivery in 3-6 working days
4 Varieties from
 €7.49
1.5kg
€7.49
€4.99 / kg
€7.12
6kg
individually priced €29.96
Now €27.99
€4.67 / kg
€26.59
12kg
€48.49
€4.04 / kg
€46.07
Economy Pack: 2 x 12kg
individually priced €96.98
Now €93.99
€3.92 / kg
€89.29

A tasty calorie-reduced (-15%) complete dry dog food for overweight large breed dogs. It has a high protein content (27%) and special satiety formula to help maintain muscle tone and a healthy weight.

Delivery in 3-6 working days
4 Varieties from
 €8.49
1.5kg
€8.49
€5.66 / kg
€8.07
6kg
individually priced €33.96
Now €31.99
€5.33 / kg
€30.39
12kg
€53.49
€4.46 / kg
€50.82
Economy Pack: 2 x 12kg
individually priced €106.98
Now €102.99
€4.29 / kg
€97.84