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Concept for Life Dry Dog Food

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Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.

Concept for Life – tailored nutrition for your pet.

1 - 24 of 28 products
1 - 24 of 28 products
1 - 24 of 28 products
12kg Concept for Life Dry Dog Food - 10 + 2kg Free! *

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2kg Free!

12kg Concept for Life Dry Dog Food - 10 + 2kg Free! *

Rating: 5/5(100)
2kg Free!

Now when you buy selected 12kg bags of Concept for Life dry dog food in a range of flavours and with tailored recipes, you'll only pay for 10kg, that's 2kg Free!

Delivery in 3-6 working days
17 Varieties from
 €38.29
Labrador Sterilised (12kg)
Was €54.99
Now €45.79
€3.82 / kg
Labrador Retriever Adult (12kg)
Was €54.99
Now €45.79
€3.82 / kg
Golden Retriever Adult (12kg)
Was €54.99
Now €45.79
€3.82 / kg
German Shepherd Adult (12kg)
Was €54.99
Now €45.79
€3.82 / kg
X-Large Adult (12kg)
Was €49.99
Now €41.59
€3.47 / kg
1.5kg Concept for Life Dry Dog Food - Special Price! *

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Special Price!

1.5kg Concept for Life Dry Dog Food - Special Price! *new

Not Rated
Special Price!

Now when you buy selected 1.5kg bag of Concept for Life dry dog food, which provides your dog with tailored nutrition, you'll get it for a special price!

Delivery in 3-6 working days
4 Varieties from
 €8.09
Medium Junior (1.5kg)
Was €8.99
Now €8.09
€5.39 / kg
Mini Junior (1.5kg)
Was €8.99
Now €8.09
€5.39 / kg
X-Large Junior (1.5kg)
Was €8.99
Now €8.09
€5.39 / kg
Large Junior (1.5kg)
Was €8.99
Now €8.09
€5.39 / kg

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Concept for Life Medium Senior

More photos (5)

zooplus Repeat

Concept for Life Medium Senior

Rating: 5/5(19)
zooplus Repeat

Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7 years and over, this premium, complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Delivery in 3-6 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€50.99
€4.25 / kg
€48.44
Economy Pack: 2 x 12kg
individually priced €101.98
Now €98.99
€4.12 / kg
€94.04
Concept for Life Mini Sensitive

More photos (4)

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Concept for Life Mini Sensitive

Rating: 5/5(17)
zooplus Repeat

Premium dry food developed for small breed adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps support sensitive digestive systems.

Delivery in 3-6 working days
1 Varieties from
 €19.49
4kg

Sold out

€19.49
€4.87 / kg
€18.52
Notify me when available
Concept for Life X-Large Junior

More photos (5)

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Concept for Life X-Large Junior

Rating: 4/5(14)
zooplus Repeat

Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development; this digestible kibble is just right for young XL dogs.

Delivery in 3-6 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€50.99
€4.25 / kg
€48.44
Economy Pack: 2 x 12kg
individually priced €101.98
Now €98.99
€4.12 / kg
€94.04
Concept for Life Economy Packs

More photos (38)

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Concept for Life Economy Packs

Rating: 5/5(43)
zooplus Repeat

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 3-6 working days
22 Varieties from
 €21.99
Labrador Sterilised (2 x 12kg)
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
Labrador Retriever Adult (2 x 12kg)
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
Golden Retriever Adult (2 x 12kg)
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
German Shepherd Adult (2 x 12kg)
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
French Bulldog Adult (2 x 4kg)
individually priced €47.98
Now €44.99
€5.62 / kg
€42.74
Concept for Life German Shepherd Adultzooplus choice

More photos (5)

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Concept for Life German Shepherd Adult

Rating: 5/5(12)
zooplus Repeat

Formulated to suit the nutritional needs of adult German Shepherds, this dry dog food with natural cartilage nutrients helps to strengthen the body's defences. Aids healthy digestion, skin and fur.

Delivery in 3-6 working days
4 Varieties from
 €10.49
1.5kg
€10.49
€6.99 / kg
€9.97
6kg
individually priced €41.96
Now €38.99
€6.50 / kg
€37.04
12kg
€54.99
€4.58 / kg
€52.24
Economy Pack: 2 x 12kg
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
Concept for Life Large Sensitivezooplus choice

More photos (4)

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Concept for Life Large Sensitive

Rating: 5/5(16)
zooplus Repeat

High quality dry food, developed for large breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 3-6 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€58.99
€4.92 / kg
€56.04
Economy Pack: 2 x 12kg
individually priced €117.98
Now €114.99
€4.79 / kg
€109.24
Concept for Life French Bulldog Adult

More photos (4)

zooplus Repeat

Concept for Life French Bulldog Adult

Not Rated
zooplus Repeat

Formulated specifically for adult (12 months+) and older Frenchies, this dry dog food has 26% protein content and L-carnitine to help maintain muscle mass, oils & a vitamin B complex for skin and coat

Delivery in 3-6 working days
3 Varieties from
 €10.49
1.5kg
€10.49
€6.99 / kg
€9.97
4kg
€23.99
€6.00 / kg
€22.79
Economy Pack: 2 x 4kg
individually priced €47.98
Now €44.99
€5.62 / kg
€42.74
Concept for Life Medium Adultzooplus choice

More photos (6)

zooplus Repeat

Concept for Life Medium Adult

Rating: 5/5(12)
zooplus Repeat

Complete dry dog food for adult dogs aged 12 months and over. Developed to meet the nutritional needs of medium sized breeds, this diet is well-accepted and helps your dog maintain a healthy weight.

Delivery in 3-6 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€45.99
€3.83 / kg
€43.69
Economy Pack: 2 x 12kg
individually priced €91.98
Now €88.99
€3.71 / kg
€84.54
Concept for Life X-Large Adultzooplus choice

More photos (4)

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Concept for Life X-Large Adult

Rating: 5/5(12)
zooplus Repeat

High premium dry food, developed to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints and weight, as well as a beautiful coat. Easy to digest.

Delivery in 3-6 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€49.99
€4.17 / kg
€47.49
Economy Pack: 2 x 12kg
individually priced €99.98
Now €96.99
€4.04 / kg
€92.14
Concept for Life Large Lightzooplus choice

More photos (5)

zooplus Repeat

Concept for Life Large Light

Rating: 5/5(19)
zooplus Repeat

A tasty calorie-reduced (-15%) complete dry dog food for overweight large breed dogs. It has a high protein content (27%) and special satiety formula to help maintain muscle tone and a healthy weight.

Delivery in 3-6 working days
3 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
12kg
€58.99
€4.92 / kg
€56.04
Economy Pack: 2 x 12kg
individually priced €117.98
Now €114.99
€4.79 / kg
€109.24
Concept for Life Boxer Adult

More photos (5)

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Concept for Life Boxer Adult

Rating: 4/5(11)
zooplus Repeat

Premium dry dog food specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.

Delivery in 3-6 working days
3 Varieties from
 €10.99
1.5kg
€10.99
€7.33 / kg
€10.44
6kg
individually priced €43.96
Now €40.99
€6.83 / kg
€38.94
12kg

Sold out

€54.99
€4.58 / kg
€52.24
Notify me when available
Concept for Life Labrador Sterilised zooplus choice

More photos (5)

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Concept for Life Labrador Sterilised

Not Rated
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Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

Delivery in 3-6 working days
4 Varieties from
 €7.49
1kg
€7.49
€7.49 / kg
€7.12
4kg
individually priced €29.96
Now €27.99
€7.00 / kg
€26.59
12kg
€54.99
€4.58 / kg
€52.24
Economy Pack: 2 x 12kg
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
Concept for Life Medium Sensitive

More photos (4)

zooplus Repeat

Concept for Life Medium Sensitive

Rating: 5/5(13)
zooplus Repeat

High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 3-6 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€54.99
€4.58 / kg
€52.24
Economy Pack: 2 x 12kg
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
Concept for Life Mini Adult

More photos (4)

zooplus Repeat

Concept for Life Mini Adult

Rating: 5/5(22)
zooplus Repeat

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small sized breeds, this diet is well-accepted and helps to keep your dog’s skin healthy.

Delivery in 3-6 working days
3 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
4kg
€16.99
€4.25 / kg
€16.14
Economy Pack: 2 x 4kg
individually priced €33.98
Now €31.99
€4.00 / kg
€30.39
Concept for Life X-Small Adult

More photos (3)

zooplus Repeat

Concept for Life X-Small Adult

Not Rated
zooplus Repeat

High-quality complete dry dog food formulated to meet the nutritional needs of very small dogs 10 months+. With skin & coat complex, prebiotic inulin for gut flora & DL-methionine for the urinary tract.

Delivery in 3-6 working days
3 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
2 x 1.5kg
individually priced €17.98
Now €16.99
€5.66 / kg
€16.14
Economy Pack: 4 x 1.5kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
Concept for Life Large Adultzooplus choice

More photos (5)

zooplus Repeat

Concept for Life Large Adult

Rating: 5/5(27)
zooplus Repeat

High premium dry food, developed to meet the nutritional needs of large breed adult dogs. This diet is well-accepted, offers essential joint protection and helps your dog to maintain a healthy weight.

Delivery in 3-6 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€47.99
€4.00 / kg
€45.59
Economy Pack: 2 x 12kg
individually priced €95.98
Now €92.99
€3.87 / kg
€88.34
Concept for Life Mini Junior

More photos (3)

zooplus Repeat

Concept for Life Mini Junior

Rating: 5/5(16)
zooplus Repeat

High premium dry food for puppies, young dogs and pregnant dogs. Formulated for small sized breeds, this easy-to-digest kibble promotes healthy development and supports your puppy's natural defences.

Delivery in 3-6 working days
3 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
3kg
individually priced €17.98
Now €16.99
€5.66 / kg
€16.14
Economy Pack: 2 x 3kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
Concept for Life Mini Senior

More photos (3)

zooplus Repeat

Concept for Life Mini Senior

Rating: 5/5(19)
zooplus Repeat

Adapted to the nutritional needs of small breed senior dogs aged 8 years and over, this high premium, complete dry dog food promotes your older dog's vitality and supports healthy teeth and gums.

Delivery in 3-6 working days
3 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
3kg
individually priced €17.98
Now €16.99
€5.66 / kg
€16.14
Economy Pack: 2 x 3kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
Concept for Life Labrador Retriever Adultzooplus choice

More photos (5)

zooplus Repeat

Concept for Life Labrador Retriever Adult

Rating: 5/5(23)
zooplus Repeat

Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers essential joint protection and promotes healthy weight maintenance.

Delivery in 3-6 working days
4 Varieties from
 €10.49
1.5kg
€10.49
€6.99 / kg
€9.97
6kg
individually priced €41.96
Now €38.99
€6.50 / kg
€37.04
12kg
€54.99
€4.58 / kg
€52.24
Economy Pack: 2 x 12kg
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
Concept for Life Medium Light

More photos (5)

zooplus Repeat

Concept for Life Medium Light

Rating: 5/5(9)
zooplus Repeat

High premium, complete dry food for overweight medium breed dogs. With 15% fewer calories to help your dog to maintain a healthy weight and with a high animal protein content to promote lean muscles.

Delivery in 3-6 working days
2 Varieties from
 €54.99
12kg
€54.99
€4.58 / kg
€52.24
Economy Pack: 2 x 12kg
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
Concept for Life Golden Retriever Adultzooplus choice

More photos (5)

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Concept for Life Golden Retriever Adult

Rating: 5/5(17)
zooplus Repeat

Premium dry food for Golden Retrievers aged 15+ months, it has a balanced calorie content, with L-carnitine to maintain ideal weight, EPA & DHA fatty acids for healthy cardiac function and a shiny coat.

Delivery in 3-6 working days
3 Varieties from
 €10.49
1.5kg
€10.49
€6.99 / kg
€9.97
12kg
€54.99
€4.58 / kg
€52.24
Economy Pack: 2 x 12kg
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
Concept for Life Large Junior

More photos (5)

zooplus Repeat

Concept for Life Large Junior

Rating: 4/5(25)
zooplus Repeat

Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content to promote healthy growth.

Delivery in 3-6 working days
3 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
12kg
€48.99
€4.08 / kg
€46.54
Economy Pack: 2 x 12kg
individually priced €97.98
Now €94.99
€3.96 / kg
€90.24

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