zooplus choice
Excellent price-quality ratio products recommended by our customer
Concept for Life Medium Adult
1.5kg
zooplus choice
zooplus choice
Excellent price-quality ratio products recommended by our customer
Complete dry dog food for adult dogs aged 12 months and over. Developed to meet the nutritional needs of medium sized breeds, this diet is well-accepted and helps your dog maintain a healthy weight....further information
zooplus RepeatLearn More
- Save 5% on all zooplus Repeat items
- Flexible adjustment of delivery intervals
- Amend, pause or cancel at any time
Choose item (5 options)
Choose item (5 options)
1.5kg
€8.99
€5.99 / kg
€8.096kg
individually priced €35.96
Now €32.99
€5.50 / kg €29.6912kg
€45.99
€3.83 / kg €41.3912kg + 1.5kg Free!
€45.99
€3.41 / kgEconomy Pack: 2 x 12kg
individually priced €91.98
Now €88.99
€3.71 / kg €80.09€8.99
€5.99 / kgzooplus RepeatLearn More
- Save 5% on all zooplus Repeat items
- Flexible adjustment of delivery intervals
- Amend, pause or cancel at any time
Delivery in 3-6 working daysmore
Delivery time information
Deliveries take place within 3-6 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
Return Policymore
All prices include statutory VAT. Additional shipping costs may apply.
Frequently bought together
Buy all €0.00
Concept for Life Medium Adult
1.5kg
€8.99
€5.99 / kgProduct description
Complete dry dog food for adult dogs aged 12 months and over. Developed to meet the nutritional needs of medium sized breeds, this diet is well-accepted and helps your dog maintain a healthy weight.
Concept for Life Medium Adult is tailored, premium nutrition based on the individual dietary requirements of medium-sized, adult breeds of dog.
- Ideal weight maintenance:
The balanced calorie content can help your dog to maintain its ideal weight. High-quality animal protein can help keep muscles lean and strong. - Maximum digestibility:
The formula with high-quality protein and prebiotic inulin, in combination with special plant fibre and dietary fibre from linseed and dried beet pulp, all help to promote balanced intestinal flora and stable digestion. - Strengthens natural defences:
The special vitamin complex works in combination with mannan-oligosaccharides and beta-glucans to help to strengthen the body’s own natural defences. - Highest level of acceptance:
The balanced formula contains a high content of fresh meat, so it is very well accepted by medium breed dogs. - Balanced nutrient mix:
Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life. - Dental health:
The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth. - Shiny fur and healthy skin:
The Vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, help to promote glossy fur and supple skin. - Developed with vets
- Rich in meat
- Made with rice, an easily digested carbohydrate. Free from wheat and soya
Concept for Life Medium Adult provides your adult dog with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your dog’s specific requirements and to promote all-round health and well-being.
The adapted calorie content in Concept for Life Medium Adult helps medium breed dogs to maintain their ideal weight and actively supports life-long health. Concept for Life combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted.
The special vitamin complex works in combination with mannan-oligosaccharides and beta-glucans to help to strengthen your dog’s natural defences. Copper and organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, also help to promote glossy fur and supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque and dental tartar. It also contains special plant fibres which help to mechanically clean your dog’s teeth.
Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety Medium Adult provides your medium-sized adult dog with a balanced nutrition.
Concept for Life – tailored nutrition for your pet.
Concept for Life Medium Adult is a premium, complete dry food for medium-sized adult dogs (aged 12 months and over, weighing between 11-25kg) and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.
Ingredients
Go to analytical constituents
Concept for Life Medium Adult is a complete dry food for adult dogs.
Ingredients:
Poultry protein (22%, partially dried and hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, rice flour, dried beet pulp (3.5%), lignocellulose (1.4%), linseed (1%), monocalcium phosphate, brewer’s yeast (dried), powdered egg, sodium chloride, salmon oil (0.3%), potassium chloride, sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), chicory inulin (0.1%)
Energy per kg:
ME (FEDIAF, 2019) 15.86 MJ / 3,787 kcal
Additives per kg:
Nutritional additives:Vitamin A 12,000 IU, vitamin D3 1,400 IU, vitamin E 250 IU, vitamin C 300mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6/pyridoxine hydrochloride 8mg, vitamin B12 180mcg, niacin 35mg, calcium-D-pantothenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2,200mg, copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (zinc chelate of glycine hydrate (solid)) 60mg, iron (ferrous sulphate monohydrate) 250mg, manganese (manganous sulphate, monohydrate)30 mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg
Technological additives: Antioxidants
Ingredients:
Poultry protein (22%, partially dried and hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, rice flour, dried beet pulp (3.5%), lignocellulose (1.4%), linseed (1%), monocalcium phosphate, brewer’s yeast (dried), powdered egg, sodium chloride, salmon oil (0.3%), potassium chloride, sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), chicory inulin (0.1%)
Energy per kg:
ME (FEDIAF, 2019) 15.86 MJ / 3,787 kcal
Additives per kg:
Nutritional additives:Vitamin A 12,000 IU, vitamin D3 1,400 IU, vitamin E 250 IU, vitamin C 300mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6/pyridoxine hydrochloride 8mg, vitamin B12 180mcg, niacin 35mg, calcium-D-pantothenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2,200mg, copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (zinc chelate of glycine hydrate (solid)) 60mg, iron (ferrous sulphate monohydrate) 250mg, manganese (manganous sulphate, monohydrate)30 mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg
Technological additives: Antioxidants
Analytical constituents
| protein | 24.0 % |
| fat | 14.0 % |
| fibre | 2.5 % |
| ash | 6.6 % |
| calcium | 1.15 % |
| phosphorus | 0.95 % |
| sodium | 0.35 % |
| omega-3 fats | 0.64 % |
| omega-6 fats | 3.2 % |
Feeding guide
Feeding Recommendation:
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.
| Dog’s weight in kg | Daily amount - reduced activity | Daily amount - normal activity | Daily amount - increased activity |
| 11kg | 150g | 175g | 205g |
| 12kg | 160g | 185g | 220g |
| 14kg | 180g | 210g | 250g |
| 15kg | 190g | 220g | 260g |
| 16kg | 200g | 230g | 275g |
| 18kg | 220g | 255g | 300g |
| 20kg | 235g | 275g | 325g |
| 22kg | 255g | 295g | 350g |
| 24kg | 270g | 315g | 370g |
| 25kg | 280g | 325g | 385g |
Reviews
Overall Rating (12)
Latest user reviews
08/10/21|Dev Ray
Great Lily’s Kitchen replacement
Great dry kibble. My dog gets an ear infection if too much grains in the food - with this food, no such issues. Plus he likes it and it’s very good nutrient values. Highly recommend
03/06/20
Didn’t suit my boxer
As this food was on offer I decided to try it instead of her usual Royal Canin and while my boxer loved it, unfortunately she soon began to lose hair and had extremely dry skin. After two months it was extremely bad so I switched back and a month later she has her shiny healthy coat back.
14/12/18
Recommended
This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.
13/12/18|peter farrow
concept for life trial
gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good
29/01/18|Pamela Johns
Too rich
Started my labrador on this last week with high hopes but, unfortunately, her flatulence came back and I have had to go back to her other food. It looks as though her digestion couldn't cope with it so, sorry, won't be buying again.
Originally published in zooplus.co.uk
13/01/18|Alison
Great food
I mixed this with my dogs original food so I could introduce it slowly. Both dogs picked out the large chunks from their bowls and eat those first. Both of them loved it.
Originally published in zooplus.co.uk
06/04/17|Yvonne (North Yorkshire)
MUST BE TRIED
I had my 13 year old cat on the cat version and the change in her was amazing, lively, playful. slimmed down to 5.5kgs and thick glossy coat. So I put my two lab pups on the junior and my older lab on the lab retriever. Everybody comments on what fine dogs they are, including the vets, good bone structure,glossy coats and very healthy. Less poos in garden (and cat litter) and all 4 love it and lick their bowls clean. I keep some aside and use as training treats and it makes training much easier
Originally published in zooplus.co.uk
10/10/16
Medium Adult Trial Pack
My poodle sniffed this kibble sample and immediately started eating - she seems to find it very tasty! (My naughty cat also decided to try some too!)
I will order a large bag and see how it works out for the long-term.
02/09/16
Concept for Life Medium Adult
My dog used to be on Josera, but he's very happy with Concept for Life. Bought it because of the suitable kibble size.
17/08/16|Emma Osborne
Concept for life Large Junior
I bought this food for my 8 week old Labrador as i wanted high quality food for him to grow and develop properly on, I have not been disappointed. He has taken to it with ease it smells very nice and even better when warmed slightly. His Poo is small and unsmelly and he is always looking for his next meal. I will be switching him onto Labrador Adult when he is old enough. I cannot rate this food Highly enough
Originally published in zooplus.co.uk
17/08/16|Emma Osborne
Concept for life Senior
I have placed my elderly dog (7) on this food as i wanted a highly quality food for him in his senior years. He eats it very quickly and has never refused a meal. I have also noticed that because I am feeding him significantly less, his poo is a lot smaller and less smelly. His coat has become very glossy. I am very happy with this product and can't recommend it highly enough, I will be keeping him on this food.
Originally published in zooplus.co.uk
18/05/16
A big change
My 6 year old Labrador has changed from Royal Canin Medium Adult to this new kibble. She seems to love it and I am just as appreciative as it costs me a lot less!
Originally published in zooplus.it
Thank you for your review
Thank you for taking the time to review this product. Here at zooplus we check each review individually so your review will not appear immediately. We publish all reviews that are acceptable within our netiquette guidelines. Please see our Review Publication Policy for further information.
*RRP= Recommended Retail Price ** Conditions apply
