Your basket

It’s empty in here!

View Cart
✕

The zooplus app

Use app
Free delivery from €49 (T&C’s apply)**

Product Search

Shopping Basket !
Dog Shop: Dog Supplies & Dog Accessories
Cat Shop: Cat Supplies & Cat Accessories
Small Pets Supplies & Accessories
Bird Supplies & Accessories
Aquarium and Pond Supplies
★ Exclusives
Veterinary Food and Specialist Food
Shop by Brand for Pet Food & Accessories
Pet supplies at their very best for you!

Concept for Life Dry Dog Food

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.

Concept for Life – tailored nutrition for your pet.
27 products
27 products

On Sale Now

1.5kg Concept for Life Dry Dog Food - 2 + 1 Free!*
2 + 1 Free!
More photos (46)

1.5kg Concept for Life Dry Dog Food - 2 + 1 Free!*

9 reviews( 9 )

Now when you buy 3 x 1.5kg bags of Concept for Life dry dog food, you'll only pay for the price of 2 - that's one bag free!

Delivery in 2-5 working days...more
19 Varieties from
  €10.99
691975.0
Labrador Retriever Adult (4.5kg)
Was €17.07 Now€10.99 €2.44 / kg
691975.1
Golden Retriever Adult (4.5kg)
Was €17.07 Now€10.99 €2.44 / kg
691975.20
German Shepherd Adult (4.5kg)
Was €17.07 Now€10.99 €2.44 / kg
691975.19
French Bulldog Adult (4.5kg)
Was €17.07 Now€10.99 €2.44 / kg
691975.21
Boxer Adult (3 x 1.5kg)
Was €17.07 Now€10.99 €2.44 / kg
more
12kg Concept for Life Light Dry Dog Food - Save €5!*
Save €5!
More photos (3)

12kg Concept for Life Light Dry Dog Food - Save €5!*

13 reviews( 13 )

Now when you buy selected 12kg bags of Concept for Life Light dry food, available for large and medium breed dogs, you'll get €5 off!

Delivery in 2-5 working days...more
2 Varieties from
  €29.49
1016115.0
Large Light
Was €34.49 Now€29.49 €2.46 / kg
1016115.1
Medium Light
Was €34.49 Now€29.49 €2.46 / kg
Large Bags Concept for Life Dry Dog Food - €5 Off!*
€5 Off!
More photos (17)

Large Bags Concept for Life Dry Dog Food - €5 Off!*

11 reviews( 11 )

Now when you buy selected 4kg/12kg bags of Concept for Life dry dog food in a range of flavours and with tailored recipes, you'll get €5 off!

Delivery in 2-5 working days...more
15 Varieties from
  €8.79
1019232.0
Labrador Retriever Adult (12kg)
Was €37.99 Now€32.99 €2.75 / kg
1019232.1
Golden Retriever Adult (12kg)
Was €37.99 Now€32.99 €2.75 / kg
1019232.2
German Shepherd Adult (12kg)
Was €37.99 Now€32.99 €2.75 / kg
1019232.3
Boxer Adult (12kg)
Was €37.99 Now€32.99 €2.75 / kg
1019232.4
French Bulldog Adult (4kg)
Was €14.99 Now€9.99 €2.50 / kg
more
Concept for Life Dry Dog Food Bonus Bags - 12kg + 1.5kg Free!*
12kg + 1.5kg Free!
More photos (9)

Concept for Life Dry Dog Food Bonus Bags - 12kg + 1.5kg Free!*

38 reviews( 38 )

Now when you buy these great value bonus bags of selected Concept for Life dry dog food in a range of tasty options, you'll only pay for 12kg - that's 1.5kg extra free!

Delivery in 2-5 working days...more
1 Varieties from
  €31.99
708372.3
Large Junior (13.5kg)
€31.99 €2.37 / kg

Breed: For specific dog breeds

Concept for Life Labrador Retriever AdultMore photos (4)

Concept for Life Labrador Retriever Adult

15 reviews( 15 )

Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers essential joint protection and promotes healthy weight maintenance.

Delivery in 2-5 working days...more
4 Varieties from
  €5.69
561473.0
1.5kg
€5.69 €3.79 / kg
561473.2
6kg
individually priced €22.76 Now€21.99 €3.66 / kg
561473.1
12kg
€37.99 €3.17 / kg
561473.3
Economy Pack: 2 x 12kg
individually priced €75.98 Now€68.99 €2.87 / kg
Concept for Life Golden Retriever AdultMore photos (3)

Concept for Life Golden Retriever Adult

11 reviews( 11 )

Premium dry food for Golden Retrievers aged 15+ months, this kibble is formulated to promote healthy heart function and has an adapted calorie content to help your dog maintain their ideal weight.

Delivery in 2-5 working days...more
4 Varieties from
  €5.69
561521.0
1.5kg
€5.69 €3.79 / kg
561521.2
6kg
individually priced €22.76 Now€21.99 €3.66 / kg
561521.1
12kg
€37.99 €3.17 / kg
561521.3
Economy Pack: 2 x 12kg
individually priced €75.98 Now€68.99 €2.87 / kg
Concept for Life Boxer AdultMore photos (5)

Concept for Life Boxer Adultnew

Premium dry dog food specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.

Delivery in 2-5 working days...more
4 Varieties from
  €5.69
993420.2
1.5kg
€5.69 €3.79 / kg
993420.3
6kg
€21.99 €3.66 / kg
993420.0
12kg
€37.99 €3.17 / kg
993420.1
Economy Pack: 2 x 12kg
individually priced €75.98 Now€68.99 €2.87 / kg
Concept for Life German Shepherd AdultMore photos (3)

Concept for Life German Shepherd Adult

Formulated to suit the nutritional needs of adult German Shepherds, this dry dog food with natural cartilage nutrients helps to strengthen the body's defences. Aids healthy digestion, skin and fur.

Delivery in 2-5 working days...more
4 Varieties from
  €5.69
766026.3
1.5kg
€5.69 €3.79 / kg
766026.0
6kg
individually priced €22.76 Now€21.99 €3.66 / kg
766026.1
12kg
€37.99 €3.17 / kg
766026.2
Economy Pack: 2 x 12kg
individually priced €75.98 Now€68.99 €2.87 / kg
Concept for Life French Bulldog AdultMore photos (3)

Concept for Life French Bulldog Adult

Formulated specifically for adult (12 months+) and older Frenchies, this dry dog food has 26% protein content and L-carnitine to help maintain muscle mass, oils & a vitamin B complex for skin and coat

Delivery in 2-5 working days...more
3 Varieties from
  €5.69
949492.0
1.5kg
€5.69 €3.79 / kg
949492.1
4kg
€14.99 €3.75 / kg
949492.2
Economy Pack: 2 x 4kg
individually priced €29.98 Now€28.49 €3.56 / kg

X-Large: For XLarge breed dogs (+45kg)

Concept for Life X-Large AdultMore photos (3)

Concept for Life X-Large Adult

5 reviews( 5 )

High premium dry food, developed to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints and weight, as well as a beautiful coat. Easy to digest.

Delivery in 2-5 working days...more
4 Varieties from
  €5.69
650777.0
1.5kg
€5.69 €3.79 / kg
650777.2
6kg
individually priced €22.76 Now€20.49 €3.41 / kg
650777.1
12kg
€31.99 €2.67 / kg
650777.3
Economy Pack: 2 x 12kg
individually priced €63.98 Now€57.49 €2.40 / kg
Concept for Life X-Large JuniorMore photos (3)

Concept for Life X-Large Junior

5 reviews( 5 )

Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development; this digestible kibble is just right for young XL dogs.

Delivery in 2-5 working days...more
4 Varieties from
  €5.69
650696.0
1.5kg
€5.69 €3.79 / kg
650696.2
6kg
individually priced €22.76 Now€20.99 €3.50 / kg
650696.1
12kg
€31.99 €2.67 / kg
650696.3
Economy Pack: 2 x 12kg
individually priced €63.98 Now€57.49 €2.40 / kg
Concept for Life X-Large PuppyMore photos (3)

Concept for Life X-Large Puppy

5 reviews( 5 )

Tasty dry food for X-large breed puppies up to 8 months, also suitable for pregnant or lactating bitches. This kibble has an adjusted energy and fat content to ensure balanced growth & development.

Delivery in 2-5 working days...more
4 Varieties from
  €5.69
650778.0
1.5kg
€5.69 €3.79 / kg
650778.2
6kg
individually priced €22.76 Now€20.49 €3.41 / kg
650778.1
12kg
€31.99 €2.67 / kg
650778.3
Economy Pack: 2 x 12kg
individually priced €63.98 Now€57.49 €2.40 / kg

Large: For large breed dogs (26-44kg)

Concept for Life Large AdultMore photos (4)

Concept for Life Large Adult

15 reviews( 15 )

High premium dry food, developed to meet the nutritional needs of large breed adult dogs. This diet is well-accepted, offers essential joint protection and helps your dog to maintain a healthy weight.

Delivery in 2-5 working days...more
4 Varieties from
  €5.69
561474.0
1.5kg
€5.69 €3.79 / kg
561474.2
6kg
individually priced €22.76 Now€20.49 €3.41 / kg
561474.1
12kg
€31.99 €2.67 / kg
561474.3
Economy Pack: 2 x 12kg
individually priced €63.98 Now€57.49 €2.40 / kg
Concept for Life Large SensitiveMore photos (3)

Concept for Life Large Sensitive

8 reviews( 8 )

High quality dry food, developed for large breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 2-5 working days...more
4 Varieties from
  €5.69
561477.0
1.5kg
€5.69 €3.79 / kg
561477.2
6kg
individually priced €22.76 Now€21.99 €3.66 / kg
561477.1
12kg
€34.49 €2.87 / kg
561477.3
Economy Pack: 2 x 12kg
individually priced €68.98 Now€62.99 €2.62 / kg
Concept for Life Large JuniorMore photos (3)

Concept for Life Large Junior

15 reviews( 15 )

Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content to promote healthy growth.

Delivery in 2-5 working days...more
5 Varieties from
  €5.69
561475.0
1.5kg
€5.69 €3.79 / kg
561475.2
6kg
individually priced €22.76 Now€20.49 €3.41 / kg
561475.1
12kg
€31.99 €2.67 / kg
561475.4
12kg + 1.5kg free!
€31.99 €2.37 / kg
561475.3
Economy Pack: 2 x 12kg
individually priced €63.98 Now€57.49 €2.40 / kg
Concept for Life Large SeniorMore photos (3)

Concept for Life Large Senior

10 reviews( 10 )

High premium dry food, formulated specifically for large breed senior dogs aged 6+ years. This complete dog food promotes your dog's vitality, protects cells against ageing and keeps joints healthy.

Delivery in 2-5 working days...more
4 Varieties from
  €5.69
561476.0
1.5kg
€5.69 €3.79 / kg
561476.2
6kg
individually priced €22.76 Now€21.99 €3.66 / kg
561476.1
12kg
€34.49 €2.87 / kg
561476.3
Economy Pack: 2 x 12kg
individually priced €68.98 Now€62.99 €2.62 / kg
Concept for Life Large LightMore photos (3)

Concept for Life Large Light

11 reviews( 11 )

High premium, complete dry food for overweight large breed dogs. With a reduced calorie content to help your dog to maintain a healthy weight and a high animal protein content to promote lean muscles.

Delivery in 2-5 working days...more
4 Varieties from
  €5.69
561522.0
1.5kg
€5.69 €3.79 / kg
561522.2
6kg
individually priced €22.76 Now€21.99 €3.66 / kg
561522.1
12kg
€34.49 €2.87 / kg
561522.3
Economy Pack: 2 x 12kg
individually priced €68.98 Now€62.99 €2.62 / kg

Medium: For medium breed dogs (11-25kg)

Concept for Life Medium AdultMore photos (4)

Concept for Life Medium Adult

11 reviews( 11 )

Complete dry dog food for adult dogs aged 12 months and over. Developed to meet the nutritional needs of medium sized breeds, this diet is well-accepted and helps your dog maintain a healthy weight.

Delivery in 2-5 working days...more
4 Varieties from
  €5.69
561478.0
1.5kg
€5.69 €3.79 / kg
561478.2
6kg
individually priced €22.76 Now€20.49 €3.41 / kg
561478.1
12kg
€31.99 €2.67 / kg
561478.3
Economy Pack: 2 x 12kg
individually priced €63.98 Now€57.49 €2.40 / kg
Concept for Life Medium SensitiveMore photos (3)

Concept for Life Medium Sensitive

9 reviews( 9 )

High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 2-5 working days...more
4 Varieties from
  €5.69
561525.4
1.5kg
€5.69 €3.79 / kg
561525.5
6kg
€21.99 €3.66 / kg
561525.1
12kg
€34.49 €2.87 / kg
561525.3
Economy Pack: 2 x 12kg
individually priced €68.98 Now€62.99 €2.62 / kg
Concept for Life Medium LightMore photos (3)

Concept for Life Medium Light

9 reviews( 9 )

High premium, complete dry food for overweight medium breed dogs. With 15% fewer calories to help your dog to maintain a healthy weight and with a high animal protein content to promote lean muscles.

Delivery in 2-5 working days...more
2 Varieties from
  €34.49
561526.1
12kg
€34.49 €2.87 / kg
561526.3
Economy Pack: 2 x 12kg
individually priced €68.98 Now€62.99 €2.62 / kg
Concept for Life Medium SeniorMore photos (3)

Concept for Life Medium Senior

10 reviews( 10 )

Suited to the nutritional needs of medium-sized senior dogs aged 7 years and over, this premium, complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Delivery in 2-5 working days...more
2 Varieties from
  €34.49
561524.1
12kg
€34.49 €2.87 / kg
561524.3
Economy Pack: 2 x 12kg
individually priced €68.98 Now€62.99 €2.62 / kg
Concept for Life Medium JuniorMore photos (3)

Concept for Life Medium Junior

10 reviews( 10 )

Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium sized breeds, this easy-to-digest kibble promotes healthy development and supports your puppy's natural defences.

Delivery in 2-5 working days...more
4 Varieties from
  €5.69
561523.0
1.5kg
€5.69 €3.79 / kg
561523.2
6kg
individually priced €22.76 Now€20.49 €3.41 / kg
561523.1
12kg
€31.99 €2.67 / kg
561523.3
Economy Pack: 2 x 12kg
individually priced €63.98 Now€57.49 €2.40 / kg

Mini: For small breed dogs (up to 10kg)

Concept for Life Mini AdultMore photos (3)

Concept for Life Mini Adult

10 reviews( 10 )

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small sized breeds, this diet is well-accepted and helps to keep your dog’s skin healthy.

Delivery in 2-5 working days...more
3 Varieties from
  €5.69
561527.0
1.5kg
€5.69 €3.79 / kg
561527.1
4kg
€13.79 €3.45 / kg
561527.2
Economy Pack: 2 x 4kg
individually priced €27.58 Now€26.49 €3.31 / kg
Concept for Life Mini SensitiveMore photos (3)

Concept for Life Mini Sensitive

8 reviews( 8 )

Premium dry food developed for small breed adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps support sensitive digestive systems.

Delivery in 2-5 working days...more
3 Varieties from
  €5.69
561530.0
1.5kg
€5.69 €3.79 / kg
561530.1
4kg
€14.99 €3.75 / kg
561530.2
Economy Pack: 2 x 4kg
individually priced €29.98 Now€28.49 €3.56 / kg
Concept for Life Mini JuniorMore photos (2)

Concept for Life Mini Junior

9 reviews( 9 )

High premium dry food for puppies, young dogs and pregnant dogs. Formulated for small sized breeds, this easy-to-digest kibble promotes healthy development and supports your puppy's natural defences.

Delivery in 2-5 working days...more
2 Varieties from
  €5.69
561528.0
1.5kg
€5.69 €3.79 / kg
561528.1
3kg
individually priced €11.38 Now€10.29 €3.43 / kg
Concept for Life Mini SeniorMore photos (2)

Concept for Life Mini Senior

9 reviews( 9 )

Adapted to the nutritional needs of small breed senior dogs aged 8 years and over, this high premium, complete dry dog food promotes your older dog's vitality and supports healthy teeth and gums.

Delivery in 2-5 working days...more
3 Varieties from
  €5.69
561529.0
1.5kg
€5.69 €3.79 / kg
561529.1
3kg
individually priced €11.38 Now€10.99 €3.66 / kg
561529.2
Economy Pack: 2 x 3kg
individually priced €21.98 Now€19.99 €3.33 / kg

Economy Packs: Amazing deals and savings

Concept for Life Economy PacksMore photos (31)

Concept for Life Economy Packs

42 reviews( 42 )

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 2-5 working days...more
21 Varieties from
  €19.99
561531.0
Labrador Retriever Adult (2 x 12kg)
individually priced €75.98 Now€68.99 €2.87 / kg
561531.1
Golden Retriever Adult (2 x 12kg)
individually priced €75.98 Now€68.99 €2.87 / kg
561531.21
Boxer Adult (2 x 12kg)
individually priced €75.98 Now€68.99 €2.87 / kg
561531.19
German Shepherd Adult (2 x 12kg)
individually priced €75.98 Now€68.99 €2.87 / kg
561531.20
French Bulldog Adult (2 x 4kg)
individually priced €29.98 Now€28.49 €3.56 / kg
more

All prices include tax. , Additional shipping costs may apply.