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Concept for Life Dry Dog Food

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.

Concept for Life – tailored nutrition for your pet.

32 products
32 products

On Sale Now

Now when you buy selected 4kg/12kg bags of Concept for Life dry dog food in a range of flavours and with tailored recipes, you'll get €5 off!

Delivery in 3-6 working days
19 Varieties from
  €8.79
1019232.0
Labrador Retriever Adult (12kg)
Was €37.99 Now€32.99 €2.75 / kg
1019232.21
Labrador Sterilised (12kg)
Was €43.49 Now€38.49 €3.21 / kg
1019232.1
Golden Retriever Adult (12kg)
Was €37.99 Now€32.99 €2.75 / kg
1019232.3
Boxer Adult (12kg)
Was €37.99 Now€32.99 €2.75 / kg
1019232.2
German Shepherd Adult (12kg)
Was €37.99 Now€32.99 €2.75 / kg

Now when you buy 3 x 1.5kg bags of selected Concept for Life dry dog food, you'll only pay for the price of 2 - that's 1 bag free!

Delivery in 3-6 working days
15 Varieties from
  €10.99
1188309.1
Golden Retriever Adult (3 x 1.5kg)
Was €17.07 Now€10.99 €2.44 / kg
1188309.2
Boxer Adult (3 x 1.5kg)
Was €17.07 Now€10.99 €2.44 / kg
1188309.3
German Shepherd Adult (3 x 1.5kg)
Was €17.07 Now€10.99 €2.44 / kg
1188309.4
French Bulldog Adult (3 x 1.5kg)
Was €17.07 Now€10.99 €2.44 / kg
1188309.5
X-Large Adult (3 x 1.5kg)
Was €17.07 Now€10.99 €2.44 / kg

Concept for Life Dry Food

Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

Delivery in 3-6 working days
3 Varieties from
  €3.99
1134489.0
1kg
€3.99 €3.99 / kg
1134489.3
12kg
€43.49 €3.62 / kg
1134489.1
Economy Pack: 2 x 12kg
individually priced €86.98 Now€79.99 €3.33 / kg

Premium dry food for Golden Retrievers aged 15+ months, this kibble is formulated to promote healthy heart function and has an adapted calorie content to help your dog maintain their ideal weight.

Delivery in 3-6 working days
3 Varieties from
  €5.69
561521.0
1.5kg
€5.69 €3.79 / kg
561521.2
6kg
individually priced €22.76 Now€21.99 €3.66 / kg
561521.1
12kg
Sold out.
€37.99 €3.17 / kg
Notify me when available

Formulated to suit the nutritional needs of adult German Shepherds, this dry dog food with natural cartilage nutrients helps to strengthen the body's defences. Aids healthy digestion, skin and fur.

Delivery in 3-6 working days
4 Varieties from
  €5.69
766026.3
1.5kg
€5.69 €3.79 / kg
766026.0
6kg
individually priced €22.76 Now€21.99 €3.66 / kg
766026.1
12kg
€37.99 €3.17 / kg
766026.2
Economy Pack: 2 x 12kg
individually priced €75.98 Now€68.99 €2.87 / kg

Premium dry dog food specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.

Delivery in 3-6 working days
4 Varieties from
  €5.69
993420.2
1.5kg
€5.69 €3.79 / kg
993420.3
6kg
€21.99 €3.66 / kg
993420.0
12kg
€37.99 €3.17 / kg
993420.1
Economy Pack: 2 x 12kg
individually priced €75.98 Now€68.99 €2.87 / kg

Formulated specifically for adult (12 months+) and older Frenchies, this dry dog food has 26% protein content and L-carnitine to help maintain muscle mass, oils & a vitamin B complex for skin and coat

Delivery in 3-6 working days
3 Varieties from
  €5.69
949492.0
1.5kg
€5.69 €3.79 / kg
949492.1
4kg
€14.99 €3.75 / kg
949492.2
Economy Pack: 2 x 4kg
individually priced €29.98 Now€28.49 €3.56 / kg

High premium dry food, developed to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints and weight, as well as a beautiful coat. Easy to digest.

Delivery in 3-6 working days
4 Varieties from
  €5.69
650777.0
1.5kg
€5.69 €3.79 / kg
650777.2
6kg
individually priced €22.76 Now€20.49 €3.41 / kg
650777.1
12kg
€31.99 €2.67 / kg
650777.3
Economy Pack: 2 x 12kg
individually priced €63.98 Now€57.49 €2.40 / kg

Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development; this digestible kibble is just right for young XL dogs.

Delivery in 3-6 working days
4 Varieties from
  €5.69
650696.0
1.5kg
€5.69 €3.79 / kg
650696.2
6kg
individually priced €22.76 Now€20.99 €3.50 / kg
650696.1
12kg
€31.99 €2.67 / kg
650696.3
Economy Pack: 2 x 12kg
individually priced €63.98 Now€57.49 €2.40 / kg

Tasty dry food for X-large breed puppies up to 8 months, also suitable for pregnant or lactating bitches. This kibble has an adjusted energy and fat content to ensure balanced growth & development.

Delivery in 3-6 working days
4 Varieties from
  €5.69
650778.0
1.5kg
€5.69 €3.79 / kg
650778.2
6kg
individually priced €22.76 Now€20.49 €3.41 / kg
650778.1
12kg
€31.99 €2.67 / kg
650778.3
Economy Pack: 2 x 12kg
individually priced €63.98 Now€57.49 €2.40 / kg

High premium dry food, developed to meet the nutritional needs of large breed adult dogs. This diet is well-accepted, offers essential joint protection and helps your dog to maintain a healthy weight.

Delivery in 3-6 working days
2 Varieties from
  €5.69
561474.0
1.5kg
€5.69 €3.79 / kg
561474.2
6kg
individually priced €22.76 Now€20.49 €3.41 / kg

Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content to promote healthy growth.

Delivery in 3-6 working days
2 Varieties from
  €5.69
561475.5
1.5kg
€5.69 €3.79 / kg
561475.1
12kg
Sold out.
€31.99 €2.67 / kg
Notify me when available

High premium dry food, formulated specifically for large breed senior dogs aged 6+ years. This complete dog food promotes your dog's vitality, protects cells against ageing and keeps joints healthy.

Delivery in 3-6 working days
4 Varieties from
  €5.69
561476.0
1.5kg
€5.69 €3.79 / kg
561476.2
6kg
individually priced €22.76 Now€21.99 €3.66 / kg
561476.1
12kg
€34.49 €2.87 / kg
561476.3
Economy Pack: 2 x 12kg
individually priced €68.98 Now€62.99 €2.62 / kg

High quality dry food, developed for large breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 3-6 working days
3 Varieties from
  €5.69
561477.0
1.5kg
€5.69 €3.79 / kg
561477.1
12kg
€34.49 €2.87 / kg
561477.3
Economy Pack: 2 x 12kg
individually priced €68.98 Now€62.99 €2.62 / kg

High premium, complete dry food for overweight large breed dogs. With a reduced calorie content to help your dog to maintain a healthy weight and a high animal protein content to promote lean muscles.

Delivery in 3-6 working days
3 Varieties from
  €5.69
561522.0
1.5kg
€5.69 €3.79 / kg
561522.2
6kg
individually priced €22.76 Now€21.99 €3.66 / kg
561522.1
12kg
Sold out.
€34.49 €2.87 / kg
Notify me when available

Complete dry dog food for adult dogs aged 12 months and over. Developed to meet the nutritional needs of medium sized breeds, this diet is well-accepted and helps your dog maintain a healthy weight.

Delivery in 3-6 working days
4 Varieties from
  €1.49
561478.7
Trial Pack: 2 x 80g
€1.49 €0.93 / 100g
561478.6
1.5kg
€5.69 €3.79 / kg
561478.8
12kg
€31.99 €2.67 / kg
561478.9
Economy Pack: 2 x 12kg
individually priced €63.98 Now€57.49 €2.40 / kg

Premium quality grain-free dry dog food for neutered medium-sized adult dogs. With a high protein content to help maintain muscles and a vitamin complex to support the body's natural defences.

Delivery in 3-6 working days
3 Varieties from
  €3.99
1134715.0
1kg
€3.99 €3.99 / kg
1134715.1
12kg
€34.49 €2.87 / kg
1134715.3
Economy Pack: 2 x 12kg
individually priced €68.98 Now€62.99 €2.62 / kg

Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium sized breeds, this easy-to-digest kibble promotes healthy development and supports your puppy's natural defences.

Delivery in 3-6 working days
4 Varieties from
  €5.69
561523.0
1.5kg
€5.69 €3.79 / kg
561523.2
6kg
individually priced €22.76 Now€20.49 €3.41 / kg
561523.1
12kg
€31.99 €2.67 / kg
561523.3
Economy Pack: 2 x 12kg
individually priced €63.98 Now€57.49 €2.40 / kg

Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7 years and over, this premium, complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Delivery in 3-6 working days
2 Varieties from
  €5.69
561524.4
1.5kg
€5.69 €3.79 / kg
561524.5
12kg
Sold out.
€34.49 €2.87 / kg
Notify me when available

High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 3-6 working days
4 Varieties from
  €5.69
561525.4
1.5kg
€5.69 €3.79 / kg
561525.5
6kg
€21.99 €3.66 / kg
561525.1
12kg
€34.49 €2.87 / kg
561525.3
Economy Pack: 2 x 12kg
individually priced €68.98 Now€62.99 €2.62 / kg

High premium, complete dry food for overweight medium breed dogs. With 15% fewer calories to help your dog to maintain a healthy weight and with a high animal protein content to promote lean muscles.

Delivery in 3-6 working days
2 Varieties from
  €34.49
561526.4
12kg
€34.49 €2.87 / kg
561526.5
Economy Pack: 2 x 12kg
individually priced €68.98 Now€62.99 €2.62 / kg

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small sized breeds, this diet is well-accepted and helps to keep your dog’s skin healthy.

Delivery in 3-6 working days
2 Varieties from
  €13.79
561527.3
4kg
€13.79 €3.45 / kg
561527.4
Economy Pack: 2 x 4kg
individually priced €27.58 Now€26.49 €3.31 / kg

Grain-free, premium dry dog food for neutered small dogs, aged 10 months and over. It was developed to help control body weight and is well accepted. With a nutrient complex for healthy skin and coat.

Delivery in 3-6 working days
2 Varieties from
  €3.99
1132424.1
1kg
€3.99 €3.99 / kg
1132424.0
4kg (4 x 1kg)
individually priced €15.96 Now€14.99 €3.75 / kg

High premium dry food for puppies, young dogs and pregnant dogs. Formulated for small sized breeds, this easy-to-digest kibble promotes healthy development and supports your puppy's natural defences.

Delivery in 3-6 working days
3 Varieties from
  €5.69
561528.3
1.5kg
€5.69 €3.79 / kg
561528.4
3kg
€10.29 €3.43 / kg
561528.5
Economy Pack: 2 x 3kg
individually priced €20.58 Now€19.49 €3.25 / kg

Premium dry food developed for small breed adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps support sensitive digestive systems.

Delivery in 3-6 working days
3 Varieties from
  €5.69
561530.0
1.5kg
€5.69 €3.79 / kg
561530.1
4kg
€14.99 €3.75 / kg
561530.2
Economy Pack: 2 x 4kg
individually priced €29.98 Now€28.49 €3.56 / kg

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 3-6 working days
14 Varieties from
  €19.49
561531.21
Boxer Adult (2 x 12kg)
individually priced €75.98 Now€68.99 €2.87 / kg
561531.19
German Shepherd Adult (2 x 12kg)
individually priced €75.98 Now€68.99 €2.87 / kg
561531.20
French Bulldog Adult (2 x 4kg)
individually priced €29.98 Now€28.49 €3.56 / kg
561531.16
X-Large Adult (2 x 12kg)
individually priced €63.98 Now€57.49 €2.40 / kg
561531.17
X-Large Junior (2 x 12kg)
individually priced €63.98 Now€57.49 €2.40 / kg

Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers essential joint protection and promotes healthy weight maintenance.

Delivery in 3-6 working days
2 Varieties from
  €5.69
561473.0
1.5kg
Sold out.
€5.69 €3.79 / kg
Notify me when available
561473.1
12kg
Sold out.
€37.99 €3.17 / kg
Notify me when available

Snacks

Grain-free dog snacks with a novel source of protein. These tasty treats with mealworms, crickets and carrots have a low allergy potential so they are suitable for dogs with nutritional sensitivities.

Delivery in 3-6 working days
2 Varieties from
  €3.69
1086122.1
100g
€3.69 €3.69 / 100g
1086122.0
Saver Pack: 3 x 100g
individually priced €11.07 Now€9.99 €3.33 / 100g

Mono-protein dog snacks made with insects. Tasty grain-free snacks with a low allergy potential and just one source of animal protein - ideal for dogs with sensitive digestions. Stock up now!

Delivery in 3-6 working days
1 Varieties from
  €9.99
1086223.1
Carrot
individually priced €11.07 Now€9.99 €3.33 / 100g

Mono-protein dogs snacks with a low allergy potential. These single protein, grain-free snacks are made with mealworms, crickets and sweet potatoes so they are ideal for nutritionally sensitive dogs.

Delivery in 3-6 working days
1 Varieties from
  €3.69
1086123.0
100g
Sold out.
€3.69 €3.69 / 100g
Notify me when available

Concept for Life Supplements

Supplementary dog food which helps support the musculoskeletal system in adult dogs. With 30% New Zealand green-lipped mussel, omega 3 & 6, these pellets are perfect for large, active and older dogs.

Delivery in 3-6 working days
3 Varieties from
  €29.99
1031519.1
675g
€29.99 €44.43 / kg
1031519.0
1100g
€42.99 €39.08 / kg
1031519.2
Saver Pack: 2 x 1100g
individually priced €85.98 Now€77.99 €35.45 / kg

Grain-free supplementary food in an economical Saver Pack: Suitable for adult dogs, these pellets contain 30% dried mussel meat and omega 3 & 6 fatty acids. They can help to keep your dog mobile.

Delivery in 3-6 working days
1 Varieties from
  €77.99
1039709.0
2 x 1100g
individually priced €85.98 Now€77.99 €35.45 / kg

All prices include tax. , Additional shipping costs may apply.