Concept for Life Dog Food & Treats

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Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.

Concept for Life – tailored nutrition for your pet.

1 - 24 of 34 products
1 - 24 of 34 products
1 - 24 of 34 products

Mono-protein dog snacks made with insects. Tasty grain-free snacks with a low allergy potential and just one source of animal protein - ideal for dogs with sensitive digestions. Stock up now!

Delivery in 3-6 working days
1 Varieties from
 €10.49
Sweet Potato
individually priced €11.97
Now €10.49
€34.97 / kg
€9.97

Mono-protein dogs snacks with a low allergy potential. These single protein, grain-free snacks are made with mealworms, crickets and sweet potatoes so they are ideal for nutritionally sensitive dogs.

Delivery in 3-6 working days
2 Varieties from
 €3.99
100g
€3.99
€39.90 / kg
€3.79
Saver Pack: 3 x 100g
individually priced €11.97
Now €10.49
€104.90 / kg
€9.97

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Now when you buy selected bags of Concept for Life X-Small complete dry dog food formulated to meet the nutritional needs of very small dogs, you'll get a special price!

 

Delivery in 3-6 working days
3 Varieties from
 €8.09
1.5kg
Was €32.99
Now €29.69
€19.79 / kg
2 x 1.5kg
Was €8.99
Now €8.09
€2.70 / kg
4 x 1.5kg
Was €16.99
Now €15.29
€2.55 / kg

Now when you buy selected 100g Concept for Life Insect Snacks for dogs, with either carrots or sweet potatoes, you'll get them for a special price!

Delivery in 3-6 working days
1 Varieties from
 €3.59
Sweet Potatoes (100g)
Was €3.99
Now €3.59
€35.90 / kg

Cold-pressed salmon oil for dogs and cats is a supplementary food, rich in omega 3 & 6 fatty acids to support shiny fur and supple skin. 100% natural from fresh Scottish salmon. Easy pump dispenser.

Delivery in 3-6 working days
2 Varieties from
 €8.99
250ml
€8.99
€35.96 / l
€8.54
1000ml

Sold out

€17.49
€17.49 / l
€16.62
Notify me when available

High premium dry food, developed to meet the nutritional needs of large breed adult dogs. This diet is well-accepted, offers essential joint protection and helps your dog to maintain a healthy weight.

Delivery in 3-6 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€47.99
€4.00 / kg
€45.59
Economy Pack: 2 x 12kg
individually priced €95.98
Now €92.99
€3.87 / kg
€88.34

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small sized breeds, this diet is well-accepted and helps to keep your dog’s skin healthy.

Delivery in 3-6 working days
2 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
4kg

Sold out

€16.99
€4.25 / kg
€16.14
Notify me when available

High premium dry food, developed to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints and weight, as well as a beautiful coat. Easy to digest.

Delivery in 3-6 working days
2 Varieties from
 €8.99
1.5kg

Sold out

€8.99
€5.99 / kg
€8.54
Notify me when available
12kg

Sold out

€49.99
€4.17 / kg
€47.49
Notify me when available

Complete dry dog food for adult dogs aged 12 months and over. Developed to meet the nutritional needs of medium sized breeds, this diet is well-accepted and helps your dog maintain a healthy weight.

Delivery in 3-6 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€45.99
€3.83 / kg
€43.69
Economy Pack: 2 x 12kg
individually priced €91.98
Now €88.99
€3.71 / kg
€84.54

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 3-6 working days
17 Varieties from
 €21.99
Labrador Retriever Adult (2 x 12kg)
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
Boxer Adult (2 x 12kg)
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
German Shepherd Adult (2 x 12kg)
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
French Bulldog Adult (2 x 4kg)
individually priced €47.98
Now €44.99
€5.62 / kg
€42.74
X-Large Junior (2 x 12kg)
individually priced €101.98
Now €98.99
€4.12 / kg
€94.04

Formulated specifically for adult (12 months+) and older Frenchies, this dry dog food has 26% protein content and L-carnitine to help maintain muscle mass, oils & a vitamin B complex for skin and coat

Delivery in 3-6 working days
3 Varieties from
 €10.49
1.5kg
€10.49
€6.99 / kg
€9.97
4kg
€23.99
€6.00 / kg
€22.79
Economy Pack: 2 x 4kg
individually priced €47.98
Now €44.99
€5.62 / kg
€42.74

High quality dry food, developed for large breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 3-6 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€58.99
€4.92 / kg
€56.04
Economy Pack: 2 x 12kg
individually priced €117.98
Now €114.99
€4.79 / kg
€109.24

Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers essential joint protection and promotes healthy weight maintenance.

Delivery in 3-6 working days
4 Varieties from
 €10.49
1.5kg
€10.49
€6.99 / kg
€9.97
6kg
individually priced €41.96
Now €38.99
€6.50 / kg
€37.04
12kg
€54.99
€4.58 / kg
€52.24
Economy Pack: 2 x 12kg
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64

Formulated to suit the nutritional needs of adult German Shepherds, this dry dog food with natural cartilage nutrients helps to strengthen the body's defences. Aids healthy digestion, skin and fur.

Delivery in 3-6 working days
4 Varieties from
 €10.49
1.5kg
€10.49
€6.99 / kg
€9.97
6kg
individually priced €41.96
Now €38.99
€6.50 / kg
€37.04
12kg
€54.99
€4.58 / kg
€52.24
Economy Pack: 2 x 12kg
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64

Premium dry food for Golden Retrievers aged 15+ months, it has a balanced calorie content, with L-carnitine to maintain ideal weight, EPA & DHA fatty acids for healthy cardiac function and a shiny coat.

Delivery in 3-6 working days
2 Varieties from
 €10.49
1.5kg
€10.49
€6.99 / kg
€9.97
12kg

Sold out

€54.99
€4.58 / kg
€52.24
Notify me when available

Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

Delivery in 3-6 working days
3 Varieties from
 €7.49
1kg
€7.49
€7.49 / kg
€7.12
4kg
individually priced €29.96
Now €27.99
€7.00 / kg
€26.59
12kg

Sold out

€54.99
€4.58 / kg
€52.24
Notify me when available

Adapted to the nutritional needs of small breed senior dogs aged 8 years and over, this high premium, complete dry dog food promotes your older dog's vitality and supports healthy teeth and gums.

Delivery in 3-6 working days
1 Varieties from
 €8.99
1.5kg

Sold out

€8.99
€5.99 / kg
€8.54
Notify me when available

Premium dry food developed for small breed adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps support sensitive digestive systems.

Delivery in 3-6 working days
2 Varieties from
 €19.49
4kg
€19.49
€4.87 / kg
€18.52
Economy Pack: 2 x 4kg
individually priced €38.98
Now €35.99
€4.50 / kg
€34.19

Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content to promote healthy growth.

Delivery in 3-6 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€48.99
€4.08 / kg
€46.54
Economy Pack: 2 x 12kg
individually priced €97.98
Now €94.99
€3.96 / kg
€90.24

Premium quality grain-free dry dog food for neutered medium-sized adult dogs. With a high protein content to help maintain muscles and a vitamin complex to support the body's natural defences.

Delivery in 3-6 working days
4 Varieties from
 €5.99
1kg
€5.99
€5.99 / kg
€5.69
4kg
individually priced €23.96
Now €21.99
€5.50 / kg
€20.89
12kg
€54.99
€4.58 / kg
€52.24
Economy Pack: 2 x 12kg
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64

High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 3-6 working days
3 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg

Sold out

€54.99
€4.58 / kg
€52.24
Notify me when available

Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium sized breeds, this easy-to-digest kibble promotes healthy development and supports your puppy's natural defences.

Delivery in 3-6 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€48.99
€4.08 / kg
€46.54
Economy Pack: 2 x 12kg
individually priced €97.98
Now €94.99
€3.96 / kg
€90.24

High premium dry food, formulated specifically for large breed senior dogs aged 6+ years. This complete dog food promotes your dog's vitality, protects cells against ageing and keeps joints healthy.

Delivery in 3-6 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€50.99
€4.25 / kg
€48.44
Economy Pack: 2 x 12kg
individually priced €101.98
Now €98.99
€4.12 / kg
€94.04

Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development; this digestible kibble is just right for young XL dogs.

Delivery in 3-6 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€50.99
€4.25 / kg
€48.44
Economy Pack: 2 x 12kg
individually priced €101.98
Now €98.99
€4.12 / kg
€94.04