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Concept for Life


Concept for Life is a unique and scientific nutritional concept, which focuses on your pet's individual well-being and dietary requirements at all life stages. When you feed your dog or cat with Concept for Life food you are providing your pet with a diet that promotes health and well-being. Choose from Concept for Life dry dog food and Concept for Life dry and wet cat food. Concept for Life is tailored nutrition for your pet ★ Exclusive to zooplus!

On Sale Now

2 x 1.5kg Concept for Life Dry Dog Food + Tennis Ball Launcher Toy Free!*

11.58 11.58 EUR 15
Labrador Retriever Adult
Was  €14.57
Now  €11.58
(€3.86 / kg)
Carry on saving
Golden Retriever Adult
Was  €14.57
Now  €11.58
(€3.86 / kg)
Carry on saving
X-Large Junior
Was  €14.57
Now  €11.58
(€3.86 / kg)
Carry on saving
X-Large Puppy
Was  €14.57
Now  €11.58
(€3.86 / kg)
Carry on saving
Large Adult
Was  €14.57
Now  €11.58
(€3.86 / kg)
Carry on saving
Large Senior
Was  €14.57
Now  €11.58
(€3.86 / kg)
Carry on saving
Large Sensitive
Was  €14.57
Now  €11.58
(€3.86 / kg)
Carry on saving
Large Light
Was  €14.57
Now  €11.58
(€3.86 / kg)
Carry on saving
Medium Adult
Was  €14.57
Now  €11.58
(€3.86 / kg)
Carry on saving
Medium Junior
Was  €14.57
Now  €11.58
(€3.86 / kg)
Carry on saving
Medium Senior
Was  €14.57
Now  €11.58
(€3.86 / kg)
Carry on saving
Medium Light
Was  €14.57
Now  €11.58
(€3.86 / kg)
Carry on saving
Mini Adult
Was  €14.57
Now  €11.58
(€3.86 / kg)
Carry on saving
Mini Junior
Was  €14.57
Now  €11.58
(€3.86 / kg)
Carry on saving
Mini Senior
Was  €14.57
Now  €11.58
(€3.86 / kg)
Carry on saving

9kg/10kg Concept for Life Dry Cat Food - Save €10!*

35.99 46.89 EUR 5
Sterilised Cats (10kg)
Was  €45.99
Now  €35.99
(€3.60 / kg)
Carry on saving
Sensitive Cats (10kg)
Was  €45.99
Now  €35.99
(€3.60 / kg)
Carry on saving
Maine Coon Adult (10kg)
Was  €46.99
Now  €36.99
(€3.70 / kg)
Carry on saving
Indoor Cats (10kg)
Was  €45.99
Now  €35.99
(€3.60 / kg)
Carry on saving
All Cats 10+ (9kg)
Was  €56.97
Now  €46.89
(€5.21 / kg)
Carry on saving

Concept for Life Dry Dog Food:

Concept for Life X-Large Junior

5.79 31.99 EUR 3
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€20.99
(€3.50 / kg)
Carry on saving
12kg
Sold out
€31.99
(€2.67 / kg)
Notify me when available
Carry on saving

Concept for Life X-Large Puppy

5.79 31.99 EUR 3
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€20.99
(€3.50 / kg)
Carry on saving
12kg
Sold out
€31.99
(€2.67 / kg)
Notify me when available
Carry on saving

Concept for Life Large Adult

5.79 56.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€20.99
(€3.50 / kg)
Carry on saving
12kg
€31.99
(€2.67 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €63.98
Now €56.99
(€2.37 / kg)
Carry on saving

Concept for Life Large Junior

5.79 56.99 EUR 3
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
12kg
€31.99
(€2.67 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €63.98
Now €56.99
(€2.37 / kg)
Carry on saving

Concept for Life Large Senior

5.79 62.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€21.99
(€3.66 / kg)
Carry on saving
12kg
€33.99
(€2.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving

Concept for Life Large Sensitive

5.79 33.99 EUR 3
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€21.99
(€3.66 / kg)
Carry on saving
12kg
Sold out
€33.99
(€2.83 / kg)
Notify me when available
Carry on saving

Concept for Life Large Light

5.79 62.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€21.99
(€3.66 / kg)
Carry on saving
12kg
€33.99
(€2.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving

Concept for Life Medium Adult

5.79 31.99 EUR 3
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€20.99
(€3.50 / kg)
Carry on saving
12kg
Sold out
€31.99
(€2.67 / kg)
Notify me when available
Carry on saving

Concept for Life Medium Junior

5.79 31.99 EUR 3
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€20.99
(€3.50 / kg)
Carry on saving
12kg
Sold out
€31.99
(€2.67 / kg)
Notify me when available
Carry on saving

Concept for Life Medium Senior

5.79 62.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€21.99
(€3.66 / kg)
Carry on saving
12kg
€33.99
(€2.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving

Concept for Life Medium Sensitive

5.79 33.99 EUR 2
1.5kg
Sold out
€5.79
(€3.86 / kg)
Notify me when available
Carry on saving
12kg
€33.99
(€2.83 / kg)
Carry on saving

Concept for Life Medium Light

5.79 62.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€21.99
(€3.66 / kg)
Carry on saving
12kg
€33.99
(€2.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving

Concept for Life Mini Adult

5.79 26.49 EUR 3
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
4kg
€13.99
(€3.50 / kg)
Carry on saving
Economy Pack: 2 x 4kg
individually priced €27.98
Now €26.49
(€3.31 / kg)
Carry on saving

Concept for Life Mini Junior

5.79 18.99 EUR 3
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
3kg
€9.99
(€3.33 / kg)
Carry on saving
Economy Pack: 2 x 3kg
individually priced €19.98
Now €18.99
(€3.16 / kg)
Carry on saving

Concept for Life Mini Senior

5.79 20.99 EUR 3
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
3kg
€10.99
(€3.66 / kg)
Carry on saving
Economy Pack: 2 x 3kg
individually priced €21.98
Now €20.99
(€3.50 / kg)
Carry on saving

Concept for Life Mini Sensitive

5.79 28.49 EUR 3
1.5kg
Sold out
€5.79
(€3.86 / kg)
Notify me when available
Carry on saving
4kg
€14.99
(€3.75 / kg)
Carry on saving
Economy Pack: 2 x 4kg
individually priced €29.98
Now €28.49
(€3.56 / kg)
Carry on saving

Concept for Life Labrador Retriever Adult

5.79 68.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€21.99
(€3.66 / kg)
Carry on saving
12kg
€37.99
(€3.17 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €75.98
Now €68.99
(€2.87 / kg)
Carry on saving

Concept for Life Golden Retriever Adult

5.79 37.99 EUR 3
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
Was  €22.99
Now  €21.99
(€3.66 / kg)
Carry on saving
12kg
€37.99
(€3.17 / kg)
Carry on saving

Concept for Life Economy Packs

18.99 68.99 EUR 11
Labrador Retriever Adult (2 x 12kg)
individually priced €75.98
Now €68.99
(€2.87 / kg)
Carry on saving
Large Adult (2 x 12kg)
individually priced €63.98
Now €56.99
(€2.37 / kg)
Carry on saving
Large Junior (2 x 12kg)
individually priced €63.98
Now €56.99
(€2.37 / kg)
Carry on saving
Large Senior (2 x 12kg)
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving
Large Light (2 x 12kg)
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving
Medium Senior (2 x 12kg)
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving
Medium Light (2 x 12kg)
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving
Mini Adult (2 x 4kg)
individually priced €27.98
Now €26.49
(€3.31 / kg)
Carry on saving
Mini Junior (2 x 3kg)
individually priced €19.98
Now €18.99
(€3.16 / kg)
Carry on saving
Mini Senior (2 x 3kg)
individually priced €21.98
Now €20.99
(€3.50 / kg)
Carry on saving
Mini Sensitive (2 x 4kg)
individually priced €29.98
Now €28.49
(€3.56 / kg)
Carry on saving

Concept for Life X-Large Adult

5.79 31.99 EUR 2
1.5kg
Sold out
€5.79
(€3.86 / kg)
Notify me when available
Carry on saving
12kg
Sold out
€31.99
(€2.67 / kg)
Notify me when available
Carry on saving

Concept for Life Dry Cat Food:

Concept for Life Beauty Adult

2.89 43.99 EUR 5
400g
€2.89
(€7.22 / kg)
Carry on saving
3kg
€18.99
(€6.33 / kg)
Carry on saving
Economy Pack: 3 x 3kg
individually priced €56.97
Now €43.99
(€4.89 / kg)
Carry on saving
12 x 85 g Concept for Life Beauty in Gravy
€8.49
(€8.32 / kg)
Carry on saving
12 x 85 g Concept for Life Beauty in Jelly
€8.49
(€8.32 / kg)
Carry on saving

Concept for Life Sterilised Cats

2.89 86.99 EUR 6
400g
€2.89
(€7.22 / kg)
Carry on saving
3kg
€18.99
(€6.33 / kg)
Carry on saving
10kg
€45.99
(€4.60 / kg)
Carry on saving
Economy Pack 2 x 10kg
individually priced €91.98
Now €86.99
(€4.35 / kg)
Carry on saving
New: 12 x 85g Sterilised Cat in Jelly
€8.49
(€8.32 / kg)
Carry on saving
New: 12 x 85g Sterilised Cat in Gravy
€8.49
(€8.32 / kg)
Carry on saving

Concept for Life Sensitive Cats

2.89 86.99 EUR 6
400g
€2.89
(€7.22 / kg)
Carry on saving
3kg
€17.49
(€5.83 / kg)
Carry on saving
10kg
€45.99
(€4.60 / kg)
Carry on saving
Economy Pack: 2 x 10kg
individually priced €91.98
Now €86.99
(€4.35 / kg)
Carry on saving
New: 12 x 85g Sensitive Cat in Gravy
€8.49
(€8.32 / kg)
Carry on saving
New: 12 x 85g Sensitive Cat in Jelly
€8.49
(€8.32 / kg)
Carry on saving

Concept for Life Light Adult

2.89 41.99 EUR 5
400g
€2.89
(€7.22 / kg)
Carry on saving
3kg
€17.49
(€5.83 / kg)
Carry on saving
Economy Pack: 3 x 3kg
individually priced €52.47
Now €41.99
(€4.67 / kg)
Carry on saving
New: 12 x 85g Light in Jelly
€8.49
(€8.32 / kg)
Carry on saving
New: 12 x 85g Light in Gravy
€8.49
(€8.32 / kg)
Carry on saving

Concept for Life All Cats

2.89 44.99 EUR 5
400g
€2.89
(€7.22 / kg)
Carry on saving
3kg
€17.49
(€5.83 / kg)
Carry on saving
10kg
Sold out
€44.99
(€4.50 / kg)
Notify me when available
Carry on saving
New: 12 x 85g All Cats in Gravy
€8.49
(€8.32 / kg)
Carry on saving
New: 12 x 85g All Cats in Jelly
€8.49
(€8.32 / kg)
Carry on saving

Concept for Life Outdoor Cats

2.89 41.99 EUR 3
400g
€2.89
(€7.22 / kg)
Carry on saving
3kg
€17.49
(€5.83 / kg)
Carry on saving
Economy Pack: 3 x 3kg
individually priced €52.47
Now €41.99
(€4.67 / kg)
Carry on saving

Concept for Life Indoor Cats

2.89 86.99 EUR 4
400g
€2.89
(€7.22 / kg)
Carry on saving
3kg
€17.49
(€5.83 / kg)
Carry on saving
10kg
€45.99
(€4.60 / kg)
Carry on saving
Economy Pack: 2 x 10kg
individually priced €91.98
Now €86.99
(€4.35 / kg)
Carry on saving

Concept for Life Kitten

2.89