72 reviews forWild Freedom Adult "Cold River" Sterilised Salmon - Grain-Free - cat dry food

My cats USED TO LOVE Wild Freedom. But ever since they changed the recipe, my cats won’t touch it. I bought this hoping it was the old recipe because it said ‘new’ and the kibble in the photo looked the same as before. Wild Freedom, you need to read your reviews! Nobody’s happy with the changes you’ve made. There’s less meat, the pieces are smaller, it’s dry, and honestly, it’s just a waste of money. If you have to, bring back your original recipes and put the price up – I’d rather pay more than keep wasting money like this!

We used to buy this dry food regularly because the quality was great. After reading recent reviews, I ordered a small bag first, and unfortunately the quality really has changed. The kibble pieces are now much smaller (sometimes only 1/4–1/6 of the original size), the colour changed from rich brown to a pale hay-like shade, and the texture is much drier and crumbly. There’s also a lot of broken bits and powder at the bottom of the bag. Definitely not the same product quality as before.

The food used to be completely different, much better. My cat loved it, the kibbles were bigger, darker, and felt and looked more "meaty and fatty". I used to buy small packs. I bought a 2kg pack this time. Disaster. The food is tiny grey pellets, dry, and my cat won’t touch it. Money wasted.

The salmon dog food contains only 10% salmon, the rest is cheap chicken meat, yet the price is top shelf. The name "Cold River"—what does that have to do with chickens? Were they drowned in it before becoming dog food? I say a firm STOP to marketing scams.

All three cats don't want the food.

We’ve been feeding Wild Freedom dry food for years because, for a dry food, it had a relatively high meat content and the pieces were really big, making them perfect for clicker training and puzzle boards. Now the meat content has been more than halved and the pieces are tiny. So it’s no longer usable for us and we won’t be buying this brand again.