Premium brand, lower quality
Just reading the name already gave off a whiff of a rip-off, which of course didn’t take long to show up. The name "superior" is just there to justify a price increase per kilo, then you read the label and realise that compared to the previous version (which was taken off the market), the quality has definitely dropped. What a shame, it used to be a good product—we’ll happily switch to other brands.