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Special Price!

2 x 4kg/12kg Concept for Life Dry Dog Food - Special Price! *

Labrador Retriever Adult (2 x 12kg)
This is a stars rating area from zero to 5: 5/5
(176)
Special Price!
Now when you buy selected 2 x 4kg or 2 x 12kg Concept for Life Dry Dog Food, in a range of flavours and with tailored recipes, you'll pay a special price!...further information
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Was €185.98
€166.99
€6.96 / kg
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Product description

Now when you buy selected 2 x 4kg or 2 x 12kg Concept for Life Dry Dog Food, in a range of flavours and with tailored recipes, you'll pay a special price!
This promotional offer applies only to the listed variants starting with  1860675.xx (.xx = variant identifier).

The basis of a long and active dog life is a species-appropriate, balanced nutrition. Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. This range of complete dry food provides your dog with a balanced diet for optimal all-round care. The nutritional composition has been formulated to meet your dog’s specific requirements and to promote all-round health and well-being. The energy and calorie content is adapted to suit each life stage, so whether you have a young puppy or a senior dog, you can be sure they are getting all the essential nutrients they need to lead a long, healthy life. Concept for Life is developed with vets and provides your dog with premium nutrition at a great price.

Concept for Life at a glance:
  • Balanced nutrient mix:
    Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life.
  • Healthy skin and shiny coat:
    The vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin.
  • Maximum digestibility:
    High-quality protein, combined with special plant fibre and dietary fibre from linseed and dried beet pulp, all help to promote balanced intestinal flora and stable digestion.
  • Dental health:
    The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth.
  • Highest level of acceptance:
    The balanced formula combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted.
  • Developed with vets
  • Rich in meat
  • Made with rice, an easily digested carbohydrate. Free from wheat and soya

Concept for Life – tailored nutrition for your pet.

More information about the individual varieties can be found here:
* Special offer items have limited availability and are very popular. We cannot guarantee availability of these items. The images used in this promotion are for illustration purposes only and do not constitute a binding offer. Out of stock promotional items are no longer available for purchase.

Ingredients

Go to analytical constituents

More information about the individual varieties can be found here:

Analytical constituents

protein26.0 %
fat16.0 %
fibre2.0 %
ash6.8 %
calcium1.2 %
phosphorus0.95 %
sodium0.35 %
omega-3 fats0.95 %
omega-6 fats3.7 %

Feeding guide

More information about the individual varieties can be found here:

Reviews

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2 x 4kg/12kg Concept for Life Dry Dog Food - Special Price! *
This is a stars rating area from zero to 5: 5/5
Overall Rating (176)
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Latest user reviews

06/02/25|Jennifer
This is a stars rating area from zero to 5: 5/5
Great food
Great food for bulldogs. However, delivery can be hit and miss. Can take too long for delivery
28/06/23|Viktor
This is a stars rating area from zero to 5: 5/5
Concept for life large senior
My Cane Corso is 9 years old. He eats this food with pleasure, stopped limping and became very active. Thank you.
09/01/23|Jillian
This is a stars rating area from zero to 5: 5/5
Excellent product
Switched from Royal Canin to this product for my 2 Maltese dogs. Did a 50/50 for a while but no problem on the switch , solid stool and noticable energy boost in the 2 lads and they love the food.
17/07/22
This is a stars rating area from zero to 5: 5/5
Excellent food and kibble size
My small mixed breed dog loves this food, there’s never any waste and her stools are always firm. It’s the perfect kibble size for a small dog. Happy dog happy owner. I would recommend this and will now be buying it regularly myself.
Originally published in zooplus.co.uk
05/05/22
This is a stars rating area from zero to 5: 5/5
Fussy eater loves it
This is probably the first time our very fussy collie is finishing her meals. We've struggled to find a dry food she enjoys, trying several expensive brands in the process, but usually she will only eat a small amount and leave the rest. With Concept for life she is even licking her bowl clean every meal time!
Originally published in zooplus.co.uk
24/09/21
This is a stars rating area from zero to 5: 5/5
Junior large breed
My Doberman pup loves this food and seems to be suitable for her sensitive stomach.
Originally published in zooplus.co.uk
03/05/21
This is a stars rating area from zero to 5: 5/5
Truly satisfied
I switched from Tails to this kibble because of a delivery issue and my Border Collie loves it! I have noticed an improvement in digestion, no more gas or liquid poos. He's got a wonderful coat and is full of life. I will stick with this food, I am very satisfied.
Originally published in zooplus.fr
01/05/21
This is a stars rating area from zero to 5: 5/5
I've never found better !
My 4 year old border collie loves it! I also have an Irish setter who had coccidiosis as a baby and who still has intestinal fragility due to the disease. In addition, she is very difficult and this is the only food she devours! moreover her stools are perfect, no gas or anything. My two doggies eat this and they are beautiful and in great shape! thank you concept for life medium adult !!
Originally published in zooplus.fr
23/04/21
This is a stars rating area from zero to 5: 5/5
Satisfied
They are small, palatable and easy to eat for my little dog who has tooth problems. The thing that I really appreciated and that I have not found in the other major brands is that the packages are resealable, which helps with freshness and makes things very convenient.
Originally published in zooplus.it
23/04/21
This is a stars rating area from zero to 5: 5/5
Rv
My boxer loves it, less expensive than Royal Canin which she had from when she was little. She tolerated the changeover really well and it didn't give her plaque which has happened before during changeover periods. All in all, it's amazing
Originally published in zooplus.fr
19/04/21
This is a stars rating area from zero to 5: 5/5
Fussy dogs
I have 3 spaniels 2 of which are very fussy and 1 who would eat anything and everything, so finding a food that I could feed them all on has been no mean feat. Concept for life light has been a game changer they all love it and I’m not stressing at meal time
Originally published in zooplus.co.uk
30/03/21
This is a stars rating area from zero to 5: 5/5
very good
For my dog it works much better than royal canine hypo, he doesn't have any problems anymore
Originally published in zooplus.ro
17/03/21
This is a stars rating area from zero to 5: 5/5
For Life Shepherd
Great experience with this food, my dog loves eating it, has no trouble digesting it, and his coat is shiny and healthy. Smell is pretty good too, nothing bad to say about it.
Originally published in zooplus.de
16/03/21
This is a stars rating area from zero to 5: 5/5
x large kibble 3 cm
this X LARGE kibble is dearly loved by my dog. No more bad breath, poos are firmer and bigger too. I am truly happy with this X LARGE kibble which I couldn't find with any other brand, shame....
Originally published in zooplus.fr
14/03/21
This is a stars rating area from zero to 5: 5/5
Good size for large breed
My 1.5 years GSD can be quite picky with her food. Can change her mind after several tries but not with this kibble. May try the Concept for Life Lite for my next order to see if she likes that too.
Originally published in zooplus.co.uk
13/03/21
This is a stars rating area from zero to 5: 5/5
Kibble well suited to the boxer
JAROD, my 7 year old, is a real glutton, and this kibble forces him to take his time; which means, better digestion ! And he absolutely loves the stuff. I'm very happy to have discovered this dry food which forces my dog to eat properly, not to just inhale his food. I would definitely recommend it !
Originally published in zooplus.fr
11/03/21
This is a stars rating area from zero to 5: 5/5
Thank the Bully
We switched over to this dry food in January after one of our Bullies got fur problems. He's getting much better now, and the three of them have almost no bloating anymore. They are also doing less number twos. Definitely a thumbs up from us!
Originally published in zooplus.de
04/03/21
This is a stars rating area from zero to 5: 5/5
Just great
We have been using this food since our dog was one and a half and I have to say it's been absolutely amazing. The Light-Version has been my favourite so far because it absorbs water really quickly. The normal version takes much longer. The dry food is very popular at home, agrees well with our dog, and doesn't give him gas.
Originally published in zooplus.de
22/02/21
This is a stars rating area from zero to 5: 5/5
Large dry chunks
Very different from all previous dry food we've had. These are XL and as described they would be better for a boxer who dares to gobble. My boxer is happy with it and the price is not too bad, so I will order it again
Originally published in zooplus.nl
22/02/21
This is a stars rating area from zero to 5: 5/5
Concept for life large senior
My 11 year old American Bulldog responds really well to this food. American Bulldog are known for allergic reactions on their skin, ears with incorrect nutrition, in addition to faecal problems. Have been using this for several months now and the response has been very positive. Despite being 11 years old, his condition is remarkably good. His only snack is the chicken toes from Zoofplus, cucumber, banana and apple. Food is low in protein so that his kidneys are not overloaded.
Originally published in zooplus.nl
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