We know how important consistency is when it comes to your pet’s food — and that changes can raise questions. That’s why we want to be transparent about what’s new and share some background on the careful updates to certain recipes. The entire process has been guided by our team of veterinarians and food scientists, who bring decades of experience in pet health and product development. All changes have been thoroughly tested and made with the same care and commitment you’ve always trusted.
Why are we updating recipes?
We continuously evaluate our products to meet evolving customer preferences and nutritional standards. We’re updating recipes based on the latest scientific research and pet nutrition studies to make sure we perfectly cover evolving nutritional pet needs across different life stages, breeds, activity levels and special needs.
Careful recipe adjustments reflect our commitment to delivering distinctive value through our zooplus Originals brand and product portfolio. These updates aim to create clear and consistent recipes across the range, ensuring that every flavor and format follows the same nutritional and quality standards - for a reliable, delicious, and satisfying experience for your pet.
We’re refining our recipes and production processes to ensure that every batch delivers the same high-quality, consistent, enjoyable experience your pet expects.
Why are we updating recipes?
We continuously evaluate our products to meet evolving customer preferences and nutritional standards. We’re updating recipes based on the latest scientific research and pet nutrition studies to make sure we perfectly cover evolving nutritional pet needs across different life stages, breeds, activity levels and special needs.
Careful recipe adjustments reflect our commitment to delivering distinctive value through our zooplus Originals brand and product portfolio. These updates aim to create clear and consistent recipes across the range, ensuring that every flavor and format follows the same nutritional and quality standards - for a reliable, delicious, and satisfying experience for your pet.
We’re refining our recipes and production processes to ensure that every batch delivers the same high-quality, consistent, enjoyable experience your pet expects.
What’s changing?
Adjustments in ingredient sources, in line with our commitment to more consistent product ranges.
Simplified ingredient lists that help customers to focus on the ingredients that matter most for their pet’s health.
Slight changes in analytical values like protein or fat content, adapting formulations to the latest legal requirements and scientific data available.
What’s changing?
Adjustments in ingredient sources, in line with our commitment to more consistent product ranges.
Simplified ingredient lists that help customers to focus on the ingredients that matter most for their pet’s health.
Slight changes in analytical values like protein or fat content, adapting formulations to the latest legal requirements and scientific data available.
What’s staying the same?
High-quality standards: All recipes are developed by experts and follow strict safety and nutritional guidelines.
Transparency: Ingredients are listed in descending order by weight. Allergens are disclosed upon request.
Palatability: We regularly run taste tests with pets to ensure they truly enjoy our food. Each new recipe - and every major change - is checked for flavor, texture, and smell. Only recipes that pass these tests make it into the bowl.
What’s staying the same?
High-quality standards: All recipes are developed by experts and follow strict safety and nutritional guidelines.
Transparency: Ingredients are listed in descending order by weight. Allergens are disclosed upon request.
Palatability: We regularly run taste tests with pets to ensure they truly enjoy our food. Each new recipe - and every major change - is checked for flavor, texture, and smell. Only recipes that pass these tests make it into the bowl.
Can I get more details on ingredients?
We list ingredients by weight, but do not disclose full percentages to protect proprietary formulations. For allergen concerns, please contact us directly via Customer Care.
Can I get more details on ingredients?
We list ingredients by weight, but do not disclose full percentages to protect proprietary formulations. For allergen concerns, please contact us directly via Customer Care.
How can I find out if my brand or product is affected by the changes?
If you’re unsure whether a specific product or brand is affected, our Customer Care team will be happy to help.
How can I find out if my brand or product is affected by the changes?
If you’re unsure whether a specific product or brand is affected, our Customer Care team will be happy to help.
Is the product still suitable for specific dietary needs my pet has?
We’ve also updated our product labels and descriptions to reflect any changes in dietary suitability. If your pet has specific dietary needs, we recommend reviewing the product page carefully and consulting your veterinarian to make sure the updated recipe is still the right choice.
Is the product still suitable for specific dietary needs my pet has?
We’ve also updated our product labels and descriptions to reflect any changes in dietary suitability. If your pet has specific dietary needs, we recommend reviewing the product page carefully and consulting your veterinarian to make sure the updated recipe is still the right choice.
Why does the product look different?
Occasionally, you might notice small changes in the appearance of your pet’s food — such as its color, shape, or texture. This is usually the result of recipe updates or slight adjustments to ingredients, for example when a key ingredient comes from a different source or when we improve consistency.
These changes are completely normal and do not affect the safety, quality, or nutritional value of the food. Every batch is thoroughly tested to meet our high standards, and you’ll always find the key product details — including nutritional information — clearly listed on the packaging.
Why does the product look different?
Occasionally, you might notice small changes in the appearance of your pet’s food — such as its color, shape, or texture. This is usually the result of recipe updates or slight adjustments to ingredients, for example when a key ingredient comes from a different source or when we improve consistency.
These changes are completely normal and do not affect the safety, quality, or nutritional value of the food. Every batch is thoroughly tested to meet our high standards, and you’ll always find the key product details — including nutritional information — clearly listed on the packaging.
Is portioning different?
Please refer to the feeding table on your specific product for the most accurate serving recommendations.
Is portioning different?
Please refer to the feeding table on your specific product for the most accurate serving recommendations.
How do you ensure that the product is safe?
Product safety is our top priority. Every batch is thoroughly tested by our suppliers before it’s released — including microbiological checks, contaminant testing (e.g. for toxins or heavy metals), and verification of nutritional values. On top of that, we carry out additional quality controls at zooplus, such as quarterly product sampling and random or targeted testing if specific concerns arise. This multi-step approach ensures that every product meets strict safety standards before it reaches your pet’s bowl.
How do you ensure that the product is safe?
Product safety is our top priority. Every batch is thoroughly tested by our suppliers before it’s released — including microbiological checks, contaminant testing (e.g. for toxins or heavy metals), and verification of nutritional values. On top of that, we carry out additional quality controls at zooplus, such as quarterly product sampling and random or targeted testing if specific concerns arise. This multi-step approach ensures that every product meets strict safety standards before it reaches your pet’s bowl.
What are your quality standards for products?
Safety parameters, nutritional standards, in accordance with FEDIAF guideline and product claims, if applicable. All three aspects aim to meet customer needs and expectations.
What are your quality standards for products?
Safety parameters, nutritional standards, in accordance with FEDIAF guideline and product claims, if applicable. All three aspects aim to meet customer needs and expectations.
Are regulatory bodies involved or monitoring the changes?
Recipe updates like these usually don’t require direct involvement from regulatory bodies. However, all our products are developed and tested to meet strict safety and quality standards before they ever reach your pet’s bowl.
Are regulatory bodies involved or monitoring the changes?
Recipe updates like these usually don’t require direct involvement from regulatory bodies. However, all our products are developed and tested to meet strict safety and quality standards before they ever reach your pet’s bowl.
How can I give feedback on the new recipe or packaging?
We’d love to hear your thoughts! You can easily share your feedback with our Customer Care team - every comment helps us improve our products and better meet your pet’s needs.
How can I give feedback on the new recipe or packaging?
We’d love to hear your thoughts! You can easily share your feedback with our Customer Care team - every comment helps us improve our products and better meet your pet’s needs.