Very Good

My dog eat it all


Amazing value for money. I've been feeding my dog this since we got him (he was a 4 year old rescue). Great digestibility.
Originally published in zooplus.de
11/08/20 | originally published in zooplus.co.uk

Stopped my bulldog itching

This food has really helped with my dogs allergies
Originally published in zooplus.co.uk

Very pleased

I have finally found a kibble which my rescue greyhound really enjoys. Although I have only been using this for a few weeks I have seen a marked difference in her coat and stools. Fingers crossed she doesn’t start to get bored with it like everything else :)
Originally published in zooplus.co.uk
07/10/20 | originally published in zooplus.co.uk

Amazing food

Finally found a food that offers value for money. My Boxer loves eating it and his fur, muscle tone, and toilet routine are all in perfect order. Now I'm hoping there won't be any change to the recipe or price. Like with exclusion.
Originally published in zooplus.de
06/13/20 | originally published in zooplus.co.uk

Concept life

My two dogs, an Australian Shepherd and a Mastiff love it, great fur, no gas, highly recommended.
Originally published in zooplus.fr

Concept for Life large

Our dog is very fussy when it comes to food. He took to this straight away and hasn't stopped eating it since. I am very happy
Originally published in zooplus.de

Took a chance on a large bag

Concept for Life is indeed premium, with no wheat, rice or maize "packing". My greyhounds often reject kibble so I was pleasantly surprised by their ready acceptance of this food. After a few days their dandruff (annual winter coat moulting!) cleared up and their stools became smaller than before. I wish there were other flavours in large adult but you can't have everything!
Originally published in zooplus.co.uk

great food

I have 2 bulldogs and they love it also their coats are looking great
Originally published in zooplus.co.uk


After 2 years with pro plan, our German Shorthaired Pointer still had trouble keeping a healthy weight, he ate without appetite, and tended to lose weight. We went to this kibble, and in a few weeks we already see him less skinny, and he finally eats his bowl with joy! We are pleased
Originally published in zooplus.fr
03/05/20 | originally published in zooplus.co.uk


We have been buying this kibble for 3 years now for our 2 Australian Shepherds.
Originally published in zooplus.fr
02/05/20 | originally published in zooplus.co.uk

Very crunchy

Easy transition, great price
Originally published in zooplus.fr
05/06/19 | originally published in zooplus.co.uk

Delicious food for my dog Bob

Bob was on Royal cannin which my last labrador loved but it didn't quite suit him so I was impressed by the write up and decided to send for some Concept for life and guess what he absolutely loves it and looking at his stools it is suiting his digestion as well. Well done all at Cocept for life. Brilliant.
Originally published in zooplus.co.uk


This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.
12/13/18 | peter farrow

concept for life trial

gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good
12/07/18 | TB

Not to my dogs taste

No issues with the product at all. It's a good food for the price. Unfortunately, my extremely fussy dog wouldn't touch it. Had a sniff of it and that was it. (Another brand of food off to dog rescue.)
08/23/18 | Jim Dunt

Loved it

Cleared his bowl in seconds! Too early to say if it helps his joints.
01/29/18 | Pamela Johns

Too rich

Started my labrador on this last week with high hopes but, unfortunately, her flatulence came back and I have had to go back to her other food. It looks as though her digestion couldn't cope with it so, sorry, won't be buying again.
01/13/18 | Alison

Great food

I mixed this with my dogs original food so I could introduce it slowly. Both dogs picked out the large chunks from their bowls and eat those first. Both of them loved it.
01/10/18 | Sharon Pearce


I've got a rescue staffy who was a fussy eater. Swapped to concept for life he know eats twice a day every day. Great value for money and would recommend😊

*RRP= Recommended Retail Price ** Conditions apply

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