11/06/21 | Tara

Wolfhounds like it

Irish Wolfhounds Have been on Concept dog food for a while now. The large kibble keeps them occupied and they clear their bowls. I have tried other products with zooplus but Concept seems to be a winner in our house
03/16/21 | originally published in zooplus.co.uk

x large kibble 3 cm

this X LARGE kibble is dearly loved by my dog. No more bad breath, poos are firmer and bigger too. I am truly happy with this X LARGE kibble which I couldn't find with any other brand, shame....
04/11/20 | originally published in zooplus.co.uk


They love the taste and finally chew their food rather than swallowing it whole
03/21/20 | originally published in zooplus.co.uk

Big Swiss Mountain Dog recommends :)

My big Swiss girl finally has the perfect pet food for her size. We recommend;)

Our Bernese loves it!

Just great that the chunks are so big and when it comes to taste all I can say is that this is the first food our Bernese loves eating, he's very spoiled and never responded like this to food before
06/22/19 | originally published in zooplus.co.uk

So far so good!

We have 2 mastiffs plus a staffy and all 3 like this food. No issues so far only had 1 bag to date. Changed from Arden grange as that makes my dogue de bourdeaux hair fall out. So hard to find a food suitable for all at this price range. Didn't think our staffy would cope with this huge biscuits but she seems fine.


This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.
12/13/18 | peter farrow

concept for life trial

gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good
12/02/18 | Robert gemmell

Thanks very much

The food is great and my rottie puppy love it growing nicely and looks great will always be keeping my rottie on this food I would highly recommend the food
01/13/18 | Alison

Great food

I mixed this with my dogs original food so I could introduce it slowly. Both dogs picked out the large chunks from their bowls and eat those first. Both of them loved it.

*RRP= Recommended Retail Price ** Conditions apply

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