My cat likes it!
I feed my cat varying brands so that she will hopefully get a good diet overall. I try to avoid anything with sugar or poor quality ingredients. As with most cats, there's occasionally a food she won't touch or is reluctant to eat, including some of the top quality 'natural' brands. But she immediately took to this (the 'Sterilised Cats - in Jelly' variant) and always eats it all.