Concept for Life Beauty – in Jelly

12 x 85g
: 5/5
Premium wet cat food with juicy chunks in jelly, rich in omega 3 & 6 fatty acids, biotin and zinc for shiny fur and healthy skin. It is ideal for sensitive cats and provides a tasty, healthy meal....further information
Product description
Concept for Life Beauty – in Jelly
Concept for Life Beauty – in Jelly
Concept for Life Beauty – in Jelly
Concept for Life Beauty – in Jelly
Concept for Life Beauty – in Jelly
Concept for Life Beauty – in Jelly
Concept for Life Beauty – in Jelly
Concept for Life Beauty – in Jelly


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€12.74 / kg

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Product description

Premium wet cat food with juicy chunks in jelly, rich in omega 3 & 6 fatty acids, biotin and zinc for shiny fur and healthy skin. It is ideal for sensitive cats and provides a tasty, healthy meal.

Concept for Life Beauty - in Jelly is premium quality, complete wet cat food based on the latest scientific findings and has been specifically developed to meet the needs of adult cats with sensitive skin:

  • Shiny coat:
    Fish oil is a natural source of omega 3 fatty acids, which combined with biotin and zinc can help to support healthy skin and fur.
  • Hairball Function:
    Concept for Life Beauty can help to prevent the formation of hairballs. It contains psyllium plant fibres which can help to minimise hairball formation and encourage the natural expulsion of swallowed hair.
  • Balanced mix of nutrients: This wet cat food recipe is packed with vital proteins, fatty acids, fibre, vitamins and minerals which all help to make sure that your neutered cat gets a balanced, wholesome meal every time.
  • Well accepted: The appealing texture and size of the meat chunks, combined with the delicious jelly ensure it is well accepted.
  • Developed together with vets
  • Contains essential taurine
  • Comes in a handy pouch: Easy to open, pre-portioned servings. Every meal is fresh, tasty and rich in nutrients.
  • No soya, sugar, taste enhancers or preservatives: for a healthy meal.
The basis of a long and active cat life is a species-appropriate, balanced nutrition. Concept for Life Beauty – in Jelly has been specifically formulated to provide a balanced diet for all-round care of your cat. You can quickly tell whether your cat is eating a healthy, balanced diet by the condition of its fur and skin. If vital nutrients are missing or lacking in its diet, your cat’s fur will become dull. Concept for Life Beauty wet cat food is formulated to support healthy skin and shiny fur. This tasty recipe with irresistible jelly is suitable for cats with sensitive skin and provides your pet with a balanced, nutritious meal for all-round health support.

The main ingredient in Concept for Life Beauty – in Jelly is carefully selected meat and top quality, functional ingredients. This creates a balanced mix of the vital nutrients that help to keep your cat healthy. It is easy to digest and very well accepted.


Concept for Life Beauty is a unique nutritional concept, based on scientific research. It helps your cat to enjoy a healthy cat life. It is a tasty wet food, based on the individual well-being and dietary requirements of adult cats 1+ year. Concept for Life – tailored nutrition for your pet.

Have you heard about Concept for Life dry cat food?. It includes a range of specialised nutrition and Concept for Life All Cats dry food is the ideal addition to Concept for Life Beauty – in Jelly wet food. It is available in bags of 400g, 3kg and 10kg.

Feeding a mix of wet and dry cat food allows your cat to enjoy the positive aspects of the different food forms. Cats love wet cat food as it is particularly tasty and easy to eat. It is packed with important nutrients and provides them with vital liquid which is important for a healthy urinary tract and kidneys. A single 100g pouch of wet food contains about half of your cat’s recommended daily liquid intake. Dry cat food allows your cat to graze and eat smaller portions throughout the day, which mimics its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene and helps to keep teeth clean and gums healthy. It has a high concentration of nutrients and is rich in protein and fibre. Studies confirm that a combination of dry and wet foods appeals to your cat’s natural instincts and helps to keep your pet healthy.


Go to analytical constituents
Concept for Life Beauty is a complete wet food for adult cats.

Meat and meat by-products, vegetable by-products (0.4% inulin, 0.2% psyllium), oils and fats (0.2% fish oil), molluscs and crustaceans (0.1% green lipped mussel powder), minerals.

Additives per kg:
Nutritional additives:
Vitamin D3 (200 IU), vitamin E (100mg), biotin (100mcg), taurine (100mg), manganese [as manganese-(II)-sulphate monohydrate] (3mg), zinc [as zinc sulphate monohydrate] (20mg).

Energy / 100g:
(ME FEDIAF, 2013) 0.371 MJ / 88.6 kcal.

Analytical constituents

protein8.2 %
fat4.8 %
fibre0.4 %
ash1.5 %
calcium0.34 %
phosphorus0.27 %
biotine (vitamin H)100.0 mcg
moisture81.0 %
manganese3.0 mg
omega-3 fats0.16 %
omega-6 fats0.85 %
taurine100.0 mg
zinc20.0 mg
vitamin D3200.0 IU
vitamin E (tocopherol)100.0 mg

Feeding guide

Feeding recommendation:
Food quantities given are recommendations and should be adjusted according to the individual needs in order to maintain ideal body weight.
Please make sure your pet always has fresh drinking water
Feed at room temperature


Cat’s weigh in kg: Only wet food/day Mixed with Concept for Life Sensitive Cats dry/day
3kg 2 1 pouch + 20-25g dry food
4kg 2.5 1 pouch + 25-30g dry food
5kg 3 1 pouch + 35-40g dry food
6kg 3.5 1 pouch + 40-45g dry food



Customer Photos

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Latest user reviews

: 5/5

Shiny coat

My cat loves this food and it keeps his coat nice and shiny.
Originally published in
: 5/5


my cats love these pouches, I give them one every morning to compliment their kibble, I alternate it with other concept for life pouches, I would definitely recommend this brand
Originally published in
: 5/5

Very little left!

The cat gang enjoys this one. Very little if anything left in the bowl. Good food and no upset tummies.
Originally published in
: 5/5

A Maine event!

My Maine Coon loves this food. Bowl always cleared and the dry food version provides good dental exercise and helps prevent plaque forming.
Originally published in
: 5/5

A Maine event!

My Maine Coon loves this food, both wet and dry. She's quite a fussy eater and usually goes for the more expensive brands! However, this one is good value for money seems tasty and her bowl is always emptied at mealtimes.
Originally published in
: 5/5

A Maine event!

My Maine Coon loves this food. She even ignores the more expensive brands in favour of this - I call that a result!!
Originally published in
: 5/5

Fussy cat approves and is losing weight

After years of no success with other diet brands we moved our obese cat to Concept for Life Light and she’s finally losing weight and happy. She lost weight on the dry so we decided to try the wet too and she loves it despite usually being fussy! We’re now moving all our cats and kittens to Concept For Life foods.
05/01/19 | Debra
: 4/5

He loves it

Our 14 year old toothless chinchilla persian can't get enough of this. He's still pretty active and loves his food but was finding it hard to keep weight on. We mix it with royal canin dry furballs and he finds it a lot easier to eat as the pieces are smaller and has lots of gravy. I tried the jelly version but he prefers gravy. His weight is back up and his coat looks great.
Originally published in
02/01/19 | Shilpa
: 5/5

Norweigen forest cats love it

A great alternative for a norweigen forest cat. My cat much prefers this over royal canin dry food.
Originally published in
24/12/18 | Dan Croker
: 3/5

The smell from Hell

My two maine coons like the food but the smell thats being leaked out by them every now and then is probably on the list of banned chemical agents. Will see if this settles down or if my nose is burnt off.
Originally published in
: 5/5

no complaints from our cats...

Had this food in a "mystery" trial package from Zooplus and both our cats loved it. Lots of gravy and grain free... ordered it right away again.
02/12/18 | Robyn
: 5/5

My cats seem to really enjoy these

My cats can be fussy and I prefer them to have an all around meaty dry cat food and the pieces aren’t too small either.
Originally published in
: 5/5


a bit sceptical but so glad I tried it.My Maine Coon girl loves it and twirls in circles whilst I am filling her dish.I have noticed her scurf has gone her coat is really shiny and her poo doesnt smell anymore .
04/11/18 | Ricky
: 5/5

Cat loves this food!

Every time she eats this, the bowl is clean and shiny... she adores this food...
Originally published in
04/11/18 | Wojciech Delong
: 5/5

Concept for Life my cat’s favorite food

My cat loves the Concept for Life food. She meow on me every time when is the dinner time, she never did it before.
Originally published in
28/10/18 | Ricky
: 5/5

Cat loves it.

She is 3months old and she leaves the bowl clean...
Originally published in
24/10/18 | Sandra Vale
: 5/5

2 very fussy eaters

Having 2 very fussy eaters thought would give concept for life a try.My girls just thought this was a real treat and just asked for more. We are getting some More for them as it was such a delight to see them enjoying this food.
Originally published in
22/10/18 | Ioana Stoica
: 5/5

My cat loves it!

I started feeding it to my BSH and she actually began to get fussy over the wet food (premium cereal free brands). This was a huge surprise since she doesn't really like dry food.
Originally published in
19/10/18 | Diddy
: 5/5

At last! A good quality food ALL my cats like

I have 2 senior cats and one younger cat and have been trying to give them a higher protein diet for over 2 years. They haven't really enjoyed any of the better quality wet foods until now! The ALL love the All Cats Senior food, both wet and dry. Hooray!
Originally published in
: 5/5


My cats are fussy and only ever seemed to like royal cannin or Iams I thought I would give concept for life a try and wow my cats went crazy for it. They loved it and leave no left overs. Would definitely recommend this dry cat food.