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★ Exclusives

Concept for Life

Concept for Life
Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.

Concept for Life – tailored nutrition for your pet.
On Sale Now
All prices include tax
additional shipping costs may apply.
12kg Concept for Life Dry Dog Food + KONG AirDog Squeakair Balls Free!*

Now when you buy selected 12kg bags of Concept for Life dry dog food, you'll get a pack of KONG AirDog Squeakair Balls - Large free!

Delivery in 3-6 working days ...more
Labrador Retriever Adult (12kg)
individually priced €46.48
Now €41.99
( €3.50 / kg)
Carry on saving
Golden Retriever Adult (12kg)
individually priced €46.48
Now €41.99
( €3.50 / kg)
Carry on saving
Large Adult (12kg)
individually priced €48.48
Now €43.99
( €3.67 / kg)
Carry on saving
Large Junior (12kg)
individually priced €48.48
Now €43.99
( €3.67 / kg)
Carry on saving
Large Senior (12kg)
individually priced €50.48
Now €45.99
( €3.83 / kg)
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Large Sensitive (12kg)
individually priced €50.48
Now €45.99
( €3.83 / kg)
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Large Light (12kg)
individually priced €50.48
Now €45.99
( €3.83 / kg)
Carry on saving
Medium Adult (12kg)
individually priced €48.48
Now €43.99
( €3.67 / kg)
Carry on saving
Medium Junior (12kg)
individually priced €48.48
Now €43.99
( €3.67 / kg)
Carry on saving
Medium Senior (12kg)
individually priced €48.48
Now €43.99
( €3.67 / kg)
Carry on saving
Medium Sensitive (12kg)
individually priced €51.48
Now €46.99
( €3.92 / kg)
Carry on saving
Medium Light (12kg)
individually priced €48.48
Now €43.99
( €3.67 / kg)
Carry on saving
Concept for Life Dry Dog Food:
All prices include tax
additional shipping costs may apply.
Concept for Life - 80g Trial Pack

Try now: Premium nutrition tailored to suit your dog’s lifestyle and dietary requirements, this well accepted, tasty kibble was developed by vets. Only while stocks last: 80g trial pack!

Delivery in 3-6 working days ...more
Large Adult
€0.49
( €6.12 / kg)
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Medium Adult
€0.49
( €6.12 / kg)
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Mini Adult
€0.49
( €6.12 / kg)
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Labrador Retriever Adult
€0.49
( €6.12 / kg)
Carry on saving
Concept for Life Breed: For specific dog breeds
All prices include tax
additional shipping costs may apply.
Concept for Life Labrador Retriever Adult

Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers essential joint protection and promotes healthy weight maintenance.

Delivery in 3-6 working days ...more
1.5kg
€9.99
( €6.66 / kg)
Carry on saving
6kg
€24.99
( €4.16 / kg)
Carry on saving
12kg
€41.99
( €3.50 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €81.99
Now €74.99
( €3.12 / kg)
Carry on saving
Concept for Life Golden Retriever Adult

Premium dry food for Golden Retrievers aged 15+ months, this kibble is formulated to promote healthy heart function and has an adapted calorie content to help your dog maintain their ideal weight.

Delivery in 3-6 working days ...more
1.5kg
€9.99
( €6.66 / kg)
Carry on saving
6kg
€24.99
( €4.16 / kg)
Carry on saving
12kg
€41.99
( €3.50 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €81.99
Now €74.99
( €3.12 / kg)
Carry on saving
Concept for Life Large: For large breed dogs (26-44kg)
All prices include tax
additional shipping costs may apply.
Concept for Life Large Adult

High premium dry food, developed to meet the nutritional needs of large breed adult dogs. This diet is well-accepted, offers essential joint protection and helps your dog to maintain a healthy weight.

Delivery in 3-6 working days ...more
1.5kg
€7.49
( €4.99 / kg)
Carry on saving
6kg
€24.99
( €4.16 / kg)
Carry on saving
12kg
€43.99
( €3.67 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €87.98
Now €81.99
( €3.42 / kg)
Carry on saving
Concept for Life Large Sensitive

High quality dry food, developed for large breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 3-6 working days ...more
1.5kg
€8.49
( €5.66 / kg)
Carry on saving
6kg
€27.49
( €4.58 / kg)
Carry on saving
12kg
€45.99
( €3.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €91.98
Now €86.99
( €3.62 / kg)
Carry on saving
Concept for Life Large Junior

Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content to promote healthy growth.

Delivery in 3-6 working days ...more
1.5kg
€8.49
( €5.66 / kg)
Carry on saving
6kg
€24.99
( €4.16 / kg)
Carry on saving
12kg
€43.99
( €3.67 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €87.98
Now €81.99
( €3.42 / kg)
Carry on saving
Concept for Life Large Senior

High premium dry food, formulated specifically for large breed senior dogs aged 6+ years. This complete dog food promotes your dog's vitality, protects cells against ageing and keeps joints healthy.

Delivery in 3-6 working days ...more
1.5kg
€8.49
( €5.66 / kg)
Carry on saving
6kg
€24.99
( €4.16 / kg)
Carry on saving
12kg
€45.99
( €3.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €91.99
Now €86.99
( €3.62 / kg)
Carry on saving
Concept for Life Large Light

High premium, complete dry food for overweight large breed dogs. With a reduced calorie content to help your dog to maintain a healthy weight and a high animal protein content to promote lean muscles.

Delivery in 3-6 working days ...more
1.5kg
€8.49
( €5.66 / kg)
Carry on saving
6kg
€27.49
( €4.58 / kg)
Carry on saving
12kg
€45.99
( €3.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €91.98
Now €86.99
( €3.62 / kg)
Carry on saving
Concept for Life Medium: For medium breed dogs (11-25kg)
All prices include tax
additional shipping costs may apply.
Concept for Life Medium Adult

Complete dry dog food for adult dogs aged 12 months and over. Developed to meet the nutritional needs of medium sized breeds, this diet is well-accepted and helps your dog maintain a healthy weight.

Delivery in 3-6 working days ...more
1.5kg
€7.49
( €4.99 / kg)
Carry on saving
6kg
€24.99
( €4.16 / kg)
Carry on saving
12kg
€43.99
( €3.67 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €87.98
Now €81.99
( €3.42 / kg)
Carry on saving
Concept for Life Medium Sensitive

High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 3-6 working days ...more
1.5kg
€8.49
( €5.66 / kg)
Carry on saving
6kg
€27.49
( €4.58 / kg)
Carry on saving
12kg
€46.99
( €3.92 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €94.99
Now €86.99
( €3.62 / kg)
Carry on saving
Concept for Life Medium Light

High premium, complete dry food for overweight medium breed dogs. With 15% fewer calories to help your dog to maintain a healthy weight and with a high animal protein content to promote lean muscles.

Delivery in 3-6 working days ...more
1.5kg
€8.49
( €5.66 / kg)
Carry on saving
6kg
€24.99
( €4.16 / kg)
Carry on saving
12kg
€43.99
( €3.67 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €87.98
Now €81.99
( €3.42 / kg)
Carry on saving
Concept for Life Medium Senior

Suited to the nutritional needs of medium-sized senior dogs aged 7 years and over, this premium, complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Delivery in 3-6 working days ...more
1.5kg
€8.49
( €5.66 / kg)
Carry on saving
6kg
€24.99
( €4.16 / kg)
Carry on saving
12kg
€43.99
( €3.67 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €87.98
Now €81.99
( €3.42 / kg)
Carry on saving
Concept for Life Medium Junior

Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium sized breeds, this easy-to-digest kibble promotes healthy development and supports your puppy's natural defences.

Delivery in 3-6 working days ...more
1.5kg
€8.49
( €5.66 / kg)
Carry on saving
6kg
€24.99
( €4.16 / kg)
Carry on saving
12kg
€43.99
( €3.67 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €87.98
Now €81.99
( €3.42 / kg)
Carry on saving
Concept for Life Mini: For small breed dogs (up to 10kg)
All prices include tax
additional shipping costs may apply.
Concept for Life Mini Adult

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small sized breeds, this diet is well-accepted and helps to keep your dog’s skin healthy.

Delivery in 3-6 working days ...more
1.5kg
€7.49
( €4.99 / kg)
Carry on saving
4kg
€18.99
( €4.75 / kg)
Carry on saving
Economy Pack: 2 x 4kg
individually priced €36.99
Now €31.99
( €4.00 / kg)
Carry on saving
Concept for Life Mini Sensitive

Premium dry food developed for small breed adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps support sensitive digestive systems.

Delivery in 3-6 working days ...more
1.5kg
€8.49
( €5.66 / kg)
Carry on saving
4kg
€18.99
( €4.75 / kg)
Carry on saving
Economy Pack: 2 x 4kg
individually priced €36.99
Now €31.99
( €4.00 / kg)
Carry on saving
Concept for Life Mini Junior

High premium dry food for puppies, young dogs and pregnant dogs. Formulated for small sized breeds, this easy-to-digest kibble promotes healthy development and supports your puppy's natural defences.

Delivery in 3-6 working days ...more
1.5kg
€8.49
( €5.66 / kg)
Carry on saving
3kg
€14.99
( €5.00 / kg)
Carry on saving
Economy Pack: 2 x 3kg
individually priced €29.99
Now €24.99
( €4.16 / kg)
Carry on saving
Concept for Life Mini Senior

Adapted to the nutritional needs of small breed senior dogs aged 8 years and over, this high premium, complete dry dog food promotes your older dog's vitality and supports healthy teeth and gums.

Delivery in 3-6 working days ...more
1.5kg
€8.49
( €5.66 / kg)
Carry on saving
3kg
€14.99
( €5.00 / kg)
Carry on saving
Economy Pack: 2 x 3kg
individually priced €29.99
Now €24.99
( €4.16 / kg)
Carry on saving
Concept for Life Economy Packs: Amazing deals and savings
All prices include tax
additional shipping costs may apply.
Concept for Life Economy Packs

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 3-6 working days ...more
Labrador Retriever Adult (2 x 12kg)
individually priced €83.98
Now €74.99
( €3.12 / kg)
Carry on saving
Golden Retriever Adult (2 x 12kg)
individually priced €83.98
Now €74.99
( €3.12 / kg)
Carry on saving
Large Adult (2 x 12kg)
individually priced €87.98
Now €81.99
( €3.42 / kg)
Carry on saving
Large Junior (2 x 12kg)
individually priced €87.98
Now €81.99
( €3.42 / kg)
Carry on saving
Large Senior (2 x 12kg)
individually priced €91.98
Now €86.99
( €3.62 / kg)
Carry on saving
Large Sensitive (2 x 12kg)
individually priced €91.98
Now €86.99
( €3.62 / kg)
Carry on saving
Large Light (2 x 12kg)
individually priced €91.98
Now €86.99
( €3.62 / kg)
Carry on saving
Medium Adult (2 x 12kg)
individually priced €87.98
Now €81.99
( €3.42 / kg)
Carry on saving
Medium Junior (2 x 12kg)
individually priced €87.98
Now €81.99
( €3.42 / kg)
Carry on saving
Medium Senior (2 x 12kg)
individually priced €87.98
Now €81.99
( €3.42 / kg)
Carry on saving
Medium Sensitive (2 x 12kg)
individually priced €93.98
Now €86.99
( €3.62 / kg)
Carry on saving
Medium Light (2 x 12kg)
individually priced €87.98
Now €81.99
( €3.42 / kg)
Carry on saving
Mini Adult (2 x 4kg)
individually priced €37.98
Now €31.99
( €4.00 / kg)
Carry on saving
Mini Junior (2 x 3kg)
individually priced €29.98
Now €24.99
( €4.16 / kg)
Carry on saving
Mini Senior (2 x 3kg)
individually priced €29.98
Now €24.99
( €4.16 / kg)
Carry on saving
Mini Sensitive (2 x 4kg)
individually priced €37.98
Now €31.99
( €4.00 / kg)
Carry on saving