It's the only wet food that my fussy cat eats
I have a couple of dry food fans and 1 who would only eat dry up until trying Applaws! He loves Chicken & Duck, I give him 1 pot a day with dry food so he gets the moisture he needs.
I have 4 cats so unfortunately it is only him who gets this treat as it would be too costly and I am not sure how they justify their prices as I am sure a lot more would be sold even with a small reduction (I know I would buy more!)