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CONCEPT FOR LIFE

Concept for Life DE

Concept for Life dry cat food provides your pet with the right nutrition for each life stage. This species-appropriate, balanced food is tailored to suit the individual needs and dietary requirements of your cat. No matter whether your pet is a kitten, getting on in years, a house cat or one that spends time outside; Concept for Life provides your cat with a balanced, premium nutrition at a great price.

Concept for Life – tailored nutrition for your cat!

Take a look at the different varieties of Concept for Life dry cat food:

KITTEN

Ideal for kittens 2-12 months as well as pregnant and lactating queens. It is an easy to digest, balanced, premium mix of nutrients:

    Healthy, steady growth and development
    Helps to boost natural defences
    Optimal bones and teeth development

ALL CATS

A species-appropriate, balanced food suitable for adult cats aged 1 year and more:

    Helps to maintain ideal weight
    Hairball function
    Urinary tract support

ALL CATS 10+

For older cats 10+ years with low energy needs, with a mix of premium nutrients suitable for senior cats:

    Helps your pet to stay healthy and lively
    Bone and joint protection
    Supports renal function

INDOOR CATS

A balanced food with moderate energy and fat content for adult indoor cats aged 1 year +:

    Helps to maintain ideal weight
    Hairball function
    Reduces unpleasant stool odour

OUTDOOR CATS

Formulated for adult outdoor cats aged 1 year and over with high energy needs:

    Optimal energy supply
    Immunity support
    Healthy joints and mobility

STERILISED CATS

For neutered cats aged 1 year and over. With adjusted energy and protein content:

    Effective weight control
    Healthy urinary tract
    Muscle maintenance
    High digestibility

SENSITIVE CATS

For cats aged 1 year and over with sensitive digestive systems:

    Healthy gut flora
    Healthy urinary tract
    One source of animal protein
    High digestibility

LIGHT

For cats aged 1 year and over which are prone to weight gain:

    Effective weight control
    Plant fibres help your cat feel fuller for longer
    Healthy bones and joints
    Muscle maintenance

MAINE COON

For adult Maine-Coon cats aged 15+ months:

    Supports a healthy heart
    Shiny fur and healthy skin
    Cartilage and joint protection
    Extra large kibble

BRITISH SHORTHAIR

For fully grown British Shorthair cats aged 12+ months:

    Glossy coat and healthy skin
    Cartilage and joint protection
    Supports a healthy heart
    Extra-large kibble

The benefits of Concept for Life dry cat food:

Kitten

Healthy, steady growth and development: Lots of digestible protein and a nutritional, needs-based mix of vitamins and minerals provide an optimal supply of energy and help to ensure a balanced growth.
Boosts natural defences: The special vitamin antioxidant complex and prebiotics can help to strengthen the body’s natural defences.
Optimal development of bones and teeth: An increased vitamin D3 content and balanced ratio of calcium and phosphorus help to optimise bone and tooth development.

All Cats

Weight maintenance: The calorie content is optimally adjusted to meet the specific requirements of a cat with normal weight and it can help your cat to maintain its ideal weight.
Haarball function: The beneficial mix of psyllium, dried beet pulp and lignocellulose plant fibres encourages the natural expulsion of swallowed hair.
Urinary Tract Support: The addition of DL-methionine, as well as a balanced mineral content, helps to keep the urinary tract healthy.

All Cats 10+

Promotes vitality: A special mix of nutrients, vitamins and essential fatty acids combined with a modified energy content helps your cat to retain its vitality, even when the first signs of ageing start to appear. Antioxidants from green tea and marigold help to protect the cells from ageing.
Cartilage and joint protection: The formula contains glucosamine and chondroitin sulphate, natural nutrients which help to protect cartilage and it is rich in Vitamin C which helps collagen synthesis which is important for cartilage formation in older cats.
Supports renal function: The low phosphorous and sodium content puts less stress on older kidneys. DL-methionine helps to reduce the formation of urinary stones.

Indoor Cats

Ideal weight maintenance: With a moderate energy content and L-carnitine (200mg/kg), to help maintain an ideal body weight.
Hairball function: The beneficial mix of psyllium, dried beet pulp and lignocellulose plant fibres encourages the natural expulsion of swallowed hair.
Reduced stool odour: Yucca schidigera, highly digestible protein and inulin, all help to support the digestive system and can contribute to a reduction of stool odour.

Outdoor Cats

Optimal energy supply: Cats that are mainly outdoors are more active and need more energy. This kibble has a high energy density to meet the needs of active cats.
Boosts natural immunity: The special vitamin antioxidant complex and prebiotics can help to strengthen the body’s natural defences.
Cartilage and joint protection: With natural nutrients glucosamine, chondroitin sulphate, and vitamin C, all of which can help to protect and form cartilage.

Sterilised Cats

Body weight control: Increased protein content, L-carnitine and a modified fat (12%) and energy content can have a positive impact on body weight control. This dry food can help to stop your pet putting on weight if the feeding amounts are adjusted appropriately.
Urinary tract support: With DL-methionine which can help to reduce the urine pH value and a balanced mineral content to help keep the urinary tract healthy.
Muscle maintenance: The increased protein content of 35% and L-carnitine both help to maintain functional muscle mass.
High digestibility: Highly digestible proteins combined with rice make this kibble easy to digest.

Sensitive Cats

Healthy intestinal flora: Fibre from psyllium husks as well as prebiotic chicory inulin help to maintain a healthy intestinal flora.
Urinary tract support: With DL-methionine which can help to reduce the urine pH value and a balanced mineral content to help keep the urinary tract healthy.
One source of animal protein: Poultry is the single source of animal protein and rice is the exclusive source of carbohydrates so this dry food is ideal for cats with sensitive digestive systems or food intolerances.
Maximum digestibility: Made with highly digestible, well tolerated protein and rice. The plant and dietary fibre from linseed, dried beet pulp and psyllium husks promote a balanced intestinal flora and contribute to assured digestion.

Light

Effective weight control: The nutritionally balanced, reduced-calorie formula with adjusted fat content and highly digestible proteins, together with L-carnitine helps your cat to reach its ideal body weight. Calorie intake may be reduced by 20% (compared to Concept for Life All Cats) if fed exclusively.
Fibre for long-lasting satiety: Rich in selected dietary and plant fibre from psyllium and lignocellulose to help prolong the feeling of satiety which contributes to lower food intake.
Carilage and joint protection: With natural nutrients glucosamine, chondroitin sulphate, and vitamin C, all of which can help to protect and form cartilage.
Muscle maintenance: High protein content (35%) and L-carnitine both help to maintain functional muscle mass.

Maine Coon

Cardiac support: The increased content of taurine, EPA and DHA can help to keep your cat’s heart healthy.
Healthy skin and glossy coat: Salmon, borage and sunflower oil as well as linseed and a special vitamin B complex promote soft, healthy skin and shiny fur.
Cartilage and joint protection: Maine Coon cats are among the largest and heaviest of pedigree cats. This formula contains glucosamine and chondroitin sulphate, two natural cartilage nutrients. Vitamin C also supports collagen formation which is important for healthy cartilage.
Large kibble: The big pieces of kibble are suitable for the large jaws of the Maine Coon and stimulate intensive chewing which helps to prevent your cat from gobbling its food.

British Shorthair

Healthy skin and shiny coat: A special vitamin B complex together with salmon, borage and sunflower oil as well as linseed help to support a soft, healthy skin and shiny fur.
Cartilage and joint protection: British Shorthair cats are known for their robust and sturdy build which can take its toll on their joints. This dry food has been enriched with chondroitin to support cartilage and joint health.
Cardiac support: Rich in taurine which can help to keep your cat’s heart healthy.
Size-adapted kibble: The unique kibble shape is suitable for the strong jaws of the British Shorthair cat. It stimulates intensive chewing which helps to prevent your cat from gobbling its food.